With just days until Halloween, people across the country are loading shopping carts with last-minute items and putting the final touches on their costumes. More than 171 million Americans plan to celebrate Halloween this year, spending an average $82.93 — up 12% from the 2015 average of $74.34. Coupled with decorations and candy, Halloween can become a pricey holiday for many Americans (and a profitable one for retailers).
In addition to in-store shopping, Halloween goers are increasingly turning to social media and online resources for inspiration for their spooky holiday needs. Check out the infographic below from SUMO Heavy Industries to learn more about Halloween retail trends and why this day is a promising retail holiday for retailers.