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Hundreds of thousands of innovative and skill-building toys and games will make their debut in New York City this weekend. 

This weekend, Feb. 18- 21, more than 25,000 people with gather in New York City for the 114th North American International Toy Fair – the largest toy, game and youth entertainment product marketplace in the western hemisphere.

Produced by the U.S. Toy Industry Association (TIA), Toy Fair will open its doors at the Jacob K. Javits Convention Center Saturday, Feb. 18, showcasing hundreds of thousands of innovative and skill-building toys and games throughout the weekend.

An estimated 30,000 global play professionals – including 11,000 international buyers – will explore the massive 443,000 net square feet of exhibit space bursting with brand-new playthings from more than 1,100 toy companies.

“For more than a century, New York Toy Fair has seen the launch of countless timeless treasures – from Barbie and Mr. Potato Head, to Tickle Me Elmo and Silly Putty – and has evolved into a powerful gateway to the $87.4 billion global toy market,” Steve Pasierb, TIA president & chief executive, said in a statement. “With more than 100 countries represented at the marketplace and the U.S. toy industry coming off a very strong year, we look forward to seeing the global toy community raise the bar on creativity, ingenuity, and fun at Toy Fair 2017!”

Toy Fair will also showcase the year’s hottest trends in toys and celebrate their ability to transport kids to magical worlds through play. From skill-building creative toys to educational playthings for kids of all ages, Toy Fair will offer something for everyone.

In addition, Toy Fair will host several educational sessions that will cover toy safety, retail strategies, global market expansion, licensing, entrepreneurship and more. Toy Fair will also have special after-hours networking events throughout Toy Fair week. A full schedule of educational and networking events can be found at

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