beanstalkBy Staff Writer

Bruce Lee Enterprises has signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency headquartered in New York. Considered one of the most influential martial artists of all time, Bruce Lee remains a major cultural icon with tens of millions of fans around the world. The partnership between Beanstalk and Bruce Lee Enterprises will aim to extend the personality rights of the icon for use in advertising, long-term brand associations and select product opportunities.

Lee created a new martial art called Jeet Kune Do that incorporated mind, body, and spirit – values he applied in all areas of his life and work. As an actor, Lee’s movie stardom elevated and redefined the perception of Asian Americans. Today, his legacy of self-expression, equality and pioneering innovation continues to inspire people around the world.

“We feel privileged to work with the Bruce Lee family, who take great care to preserve and share his philosophical teachings and entertainment legacy. Today, Bruce Lee’s social media imprint rivals the biggest pop music and movie stars in the world with tens of millions of fans – 80 percent of whom are in the most coveted 12-34 year old demographic,” Martin Cribbs, vice president of brand management of Beanstalk’s Icon Representation service, said in a release.

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