corey waisnerThe Brand Liaison has tapped Cory Waisner as CEO.

Cory Waisner has joined The Brand Liaison as Chief Entertainment Officer.

Waisner will oversee the company’s manufacturer representation efforts with a focus on fashion, characters and entertainment properties. In addition, he will assist in securing new and different retail avenues for successful licensing programs both for manufacturers as well as brand owners.

The licensing veteran brings more than 25 years of experience to his new role, including licensing of brands such as Disney, Warner Bros., Vans, Bill A Bong, Old Navy, Dry Bar, Skechers and Ironman, across multiple product categories.

“We have known Cory for many years and always respected his work ethic and ability to get the job done right,” President of The Brand Liaison Steven Heller said in a release. “He is a welcome addition to our team and brings new and expanded reach for our manufacturer clients.”

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