Extra Beanstalk aims to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits. By Staff Writer

Filippo Berio, a leading olive oil brand worldwide, has selected Beanstalk, a global brand licensing extension agency, as its strategic U.S. licensing partner.

With olive oil at the core of the Mediterranean diet, Beanstalk aims to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads and crackers and specialty breads.

“Leveraging Beanstalk’s strategic licensing expertise will allow our world famous brand to enter additional complementary categories, and become even more relevant to consumers,” Marco de Ceglie, president and CEO at SALOV North America Corp., parent company of Filippo Berio, said in a release. “I am confident that we will identify many like-minded uncompromising partners in their specific categories.”

Beanstalk’s President and CEO Allison Ames added that the company is “thrilled” thrilled to announce its partnership with Filippo Berio in the U.S.

“The brand’s rich tradition and leadership position in the olive oil market makes Filippo Berio an ideal partner for healthy food extensions,” Ames added. “Its core vision of helping people live their lives healthier is important to consumers today as they look for the right food choices and seek to embrace the health advantages of a Mediterranean diet. We look forward to taking the brand into new aisles at retail, and to creating new ways for consumers to enjoy the flavor of Filippo Berio.”

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