Major new licensing program planned for A+E Networks’® HISTORY® brand. By Staff Writer
A+E Networks Brand Licensing is heading into Licensing Expo 2017 with an expanded portfolio of new properties and brand licensing opportunities. Titles include the launch of licensing and merchandising for HISTORY’s newest series SIX and upcoming drama series Knightfall.
A+E Networks is also introducing cross category licensing programs for the iconic HISTORY brand. Currently, Lyons Press is developing a line of illustrated book titles based on HISTORY’s “Breaking History” programming block. The first of four hardcover titles debuts this fall in October with Breaking History: Vanished!: America’s Most Mysterious Kidnappings, Castaways, and the Forever Lost, followed by Breaking History: Lost America! in Spring 2018.
Lionsgate, A+E Network’s packaged media partner, is also collaborating with Lyons Press to release a Breaking History branded DVD set.
New partners and categories for A+E Networks’ established properties will be featured at Licensing Expo 2017, including Ancient Aliens and Duck Dynasty, plus popular franchises, Bring It!, The Curse of Oak Island, American Pickers, Pawn Stars, The Rap Game and Forged in Fire.
Additionally, A+E’s Network will showcase plans to further expand its live events and experiential business, which launched last year with the hit summer tour, Bring It! Live, based on the original Lifetime® series, Bring It!. Back by popular demand, Miss D and her Dancing Dolls are returning to the stage again as part of the Bring It! Live 2017 forty-city summer tour, kicking off Saturday, June 24 in Baton Rouge, La.
A+E Network’s Brand Licensing team manages licensing for A&E®, Lifetime®, HISTORY® and FYI™.