SMuckers Mock Ups RESIZED 

The World of Eric Carle partners with R.W. Knudsen Family® on Sensible Sippers™Beverages

NEW YORK, NY –The Joester Loria Group working on behalf of The World of Eric Carle today announced a partnership with the R.W. Knudsen Family® brand to create a series of Sensible Sippers™beverages featuring Carle’s signature artwork and the beloved Very Hungry Caterpillar.

This partnership brings together a classic childhood story and a refreshing, organic beverage for kids, trusted by generations of families. Children will be able to read along with the caterpillar’s adventure while experiencing some of the very same flavors. 

Starting in July, Carle’s distinctive art and iconic characters will be featured on three varieties of Sensible Sippersbeverage boxes, including: Organic Fruit Punch, Organic Mixed Berry and Organic Applein grocery stores nationwide. Offered in child-friendly 4.23 oz. beverage boxes, Sensible Sippers have no added sugar and are both Certified USDA Organic and Non-GMO Project® Verified.

Carle is known for his beautifully illustrated, best-selling picture books. Carle’s “The Very HungryCaterpillar” has been translated into 60 languages and has sold over 45 million copies since its publication in 1969. In his lifetime, Carle has written and illustrated more than 70 picture books, which have sold over 144 million copies.

The World of Eric Carle nurtures a child’s love of literature and learning, encouraging imaginative play and exploration. Trusted by parents, teachers and librarians and beloved by children worldwide for generations, The Very Hungry Caterpillar, and other timeless storybooks, come to life in colorfully creative products, designed to inspire very hungry young minds. The global consumer products program has experienced exceptional growth in over 35,000 doors in better retail channels in 15+ countries. 

About R.W. Knudsen® 

R.W. Knudsen Family has produced quality, juice products since 1961. Today, the R.W. Knudsen Familybrand's diverse offerings include nearly 100 types of fruit and vegetable juices, elegant celebratory beverages, and sports drinks.  R.W. Knudsen Family products are made without artificial flavors and are exclusively fruit juice sweetened. Visit the R.W. Knudsen Family websitefor more information.

The Non-GMO Project name is a registered trademark of The Non-GMO Project.

About The World of Eric Carle™

The World of Eric Carle™ is a design-driven licensing and merchandising program based on the beloved picture books by Eric Carle. A prolific author and artist, Eric Carle has written and illustrated more than seventy books which have sold over 144 million copies worldwide. Like his books, The World of Eric Carle brand draws upon Eric Carle’s approach to creativity, discovery, play and development. Licensing and merchandising programs are ongoing in the US, Japan, UK, Australia and Europe. For more information, please visit:

About The Joester Loria Group

The Joester Loria Group,, is an award-winning full-service licensing and brand extension agency, representing Pepsi-Cola North America; Constellation Brands Beer portfolio including, Corona Extra (the #1 imported beer in the U.S.) and Modelo Especial (#2 import beer in the U.S.); Kellogg’s portfolio of cereal and snack brands; Entenmann’s baked goods; Jack Link’s meat snacks; Cabot Creamery, The World of Eric Carle™ including The Very Hungry Caterpillar; Waste Management; and Stikbot by Zing.


Solution Providers
rmsolution v58i6


Corporate Head Office

Retail Merchandiser Magazine

Cringleford Business Centre,
Intwood Road Cringleford,
Norwich, UK, NR6 4AU

 +44 (0) 1603 274 130

Click here for a full list of contacts.

North American office

Retail Merchandiser Magazine

Finelight Media,
207 E. Ohio Street Suite 351
Chicago, IL 60611

Click here for a full list of contacts.

Back To Top