PPG 20thAnniversary

The Powerpuff Girls 20th Anniversary Celebration Continues

with a Range of New Products Across Toys, Apparel, Accessories and More  

Cartoon Network Enterprises today announced various new partnerships and collaborations from around the world for one of its most enduring and top-grossing brands, The Powerpuff Girls. The brand, celebrating its 20th anniversary this year, will see a global rollout of new episodes, events and products that will continue into 2019. The announcement comes at the beginning of Licensing Expo, held in Las Vegas, where the property will be represented in the Cartoon Network booth, #D170.

New licensing partnerships in the United States for The Powerpuff Girls include:

  • Mattel will offer Barbie fashions inspired by The Powerpuff Girls, available globally for the Holiday 2018 season
  • Championwill launch a collection of ThePowerpuff Girlsin limited edition Fleece and Heritage Silhouettes for Fall 2018
  • Mondo T’s will introduce a variety of The Powerpuff Girls pins and high-end prints
  • Revealed earlier this month at an exclusive event, The LEGO® Group will introduce new building sets in August 2018 allowing fans worldwide to recreate the adventures of Blossom, Bubbles and Buttercup 

Licensing partners for The Powerpuff Girlsin Latin America (LATAM) will expand to include: 

  • Havaianas will launch a variety of The Powerpuff Girls-inspired shoes for both kids and adults in Brazil, beginning in July 2018
  • Launching this month, Cremer will offer The Powerpuff Girlspersonal care products in Brazil
  • Dentro da Historia will introduce an assortment of ThePowerpuff Girlsbooks in Brazil that will be available this month 
  • Amazonia will be quenching thirstswith ThePowerpuff Girlsthemed coconut water, available in Brazil this month

New and expanding fashion collaborations for The Powerpuff Girlsin Europe, the Middle East and Africa (EMEA) include:

  • Sabrina Pilewicz launched a variety of women’s handbags this month in Poland
  • Undizwill release a direct-to-retail line of nightwear and underwear this August in multiple territories including France, Germany, Morocco, Poland, Spain United Arab Emirates among many others
  • A nightwear and underwear line from Textiss will be available in France in October, 2018
  • British fashion designerKatie Eary will launch a high-end clothing line inspired by ThePowerpuff Girls that will be available globally in Fall 2018
  • Bizuuwill be expanding its existing The Powerpuff Girlscollaboration by introducing a new athleisure collection that will be available in Poland

“Fans have been following the adventures of The Powerpuff Girls for 20 years and with these fresh new products, they can continue to showcase their passion for the brand,” said Pete Yoder, vice president, Cartoon Network Enterprises for North America. “All of our partners captured the Powfactor of this enduring brand, and we are thrilled to share this milestone anniversary with them.”

As the original ambassadors of girl power, the iconic brand has been inspiring generations of girls and young women since its initial launch in November 1998. From the moment Blossom, Bubbles and Buttercup started to save the world before bedtime, they became more than just characters on a show, but a global phenomenon with a message of empowerment that still resonates 20 years later as a reimagined series debuted in 2016. 

The Powerpuff Girlsis produced by Cartoon Network Studios, with Nick Jennings serving as executive producer and Bob Boyle as co-executive producer. The initial run of The Powerpuff Girls, created by Craig McCracken, earned two Emmy Awards along with five nominations and other countless honors and accolades.

About Cartoon Network Enterprises

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Adventure Time, The Powerpuff Girls, Steven Universe, The Amazing World of Gumball, Mighty Magiswords, and We Bare Bears, as well asRick and Morty on Adult Swim.

Cartoon Network  is Turner’s global entertainment brand and the # 1 animation network in the U.S., offering the best in original content for kids and families with such hits as, Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball. Seen in 192 countries and over 400 million homes, Cartoon Network is known for being a leader in innovation with its approach to engaging and inspiring kids at the intersection of creativity and technology. Its pro-social initiative, Stop Bullying: Speak Up is an acknowledged and often used resource for kids and adults looking for tools that can assist in dealing with the ongoing issue of bullying.

Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.

Publicity Contacts:

Amy Pfister

Cartoon Network



Alli Matteo

Coyne PR




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