Ed Stafford graphic


Explorer and TV Personality Ed Stafford taps Brandgenuity to head up global licensing


Extensions will inspire enthusiasts of all ages to get outdoors and reset their souls


London, England – October 2, 2018 - World-class adventurer and TV personality, Ed Stafford, announced that he has selected global brand licensing agency Brandgenuity, to help build a licensing program around his growing brand. Over the past decade, the Britain-based explorer has pushed the limits of adventure entertainment, embarking on and filming some of the most cutting-edge expeditions and boldest backcountry projects of the 21st century. A natural and prolific content creator, Stafford captures most of his own footage while on expeditions.

After putting himself on the map in 2010 by becoming the first person to walk the length of the Amazon River, Stafford’s profile has continued to grow steadily. With 20 years’ experience which originated from the British Army and moved into the survival and adventure space, Stafford is an authority in this outdoor market and he is keen to inspire eager, go-getting adventurers with the tools that they need to embark on ambitious expeditions of their own. Brandgenuity’s expertise and experience will enable Ed to create equipment such as survival gear, outdoor apparel, knives/multi-tools, outdoor tech/GPS, and interactive apps, and together they hope to build a strong brand portfolio that will match the growing trend towards adventure travel and the outdoors.

“I truly believe that everyone has chinks in their armour they need to work out, outdoors,” says Stafford, who feels that we should leave our screens behind and rediscover the outside to reset our souls.” Stafford continued, “I’m incredibly fortunate that I get to live my life immersed in nature. I hope the licensing program, built together with Brandgenuity, will allow me to inspire and enable countless others to have these experiences for themselves.”

Stafford has become a familiar face of Discovery, both globally and in the US, and has released five of his own specials or series, including Naked and Marooned, Into the Unknown, and Left for Dead. Stafford has also already written two successful books based on his expeditions and has a third in the works.

“We are thrilled that Ed selected us,” says Teri Niadna, Managing Director of Brandgenuity Europe. “This is an exciting time to license a great authority brand into the outdoor space, as consumers are getting outdoors and seeking their own adventures.” Added Niadna, “Ed has such a contagious spirit and energy. He’s humble, authentic, and witty. We cannot wait to bring his unique personality, authenticity and knowledge to new, exciting spaces, for consumers across all ages, genders, and experience levels.”

For more information about the Ed Stafford licensing program, please visit Brandgenuity in the National Hall at BLE, BOOTH N60, or contact info@brandgenuity.com.


About Brandgenuity

Brandgenuity is a leading global independent brand licensing agency headquartered in New York, with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, White Castle, Church & Dwight (ARM & HAMMER), Edgewell (Edge, Banana Boat, Hawaiian Tropic, Playtex), Oddbods, MGM Studios (The Addams Family, Rocky, Pink Panther), PUR, Planet Fitness, ABI (Budweiser, Corona), NFLPA, Welch’s, Mrs. Fields, and others. For more information, contact info@brandgenuity.com


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