rita hazan photo


The Brand Liaison Shows its True Colors


Leading Hair and Color Authority Rita Hazan

Selects The Brand Liaison as Licensing Agent 


New York, NY, October 15, 2018: Rita Hazan, Hollywood’s most sought after stylist, and “Hair Color Authority”  has selected The Brand Liaison to lead the Rita Hazan licensing program. Building on hair care and hair coloring products currently found at retailers including Sephora and HSN, The Brand Liaison will expand the existing Rita Hazan brand to include hair color, styling and beauty products bringing her 5th Aveune salon into consumer’s homes.

Rita Hazan’s styling has created a lasting impact on worldwide beauty trends creating iconic looks for celebrities including Beyonce, Jennifer Lopez, Mariah Carey, Jessic Simpson, Katy Perry, Taylor Swift, and even Madonna.

“Rita Hazan is the hair colorist to the stars.” Explained Brand Liaison President Steven Heller. “Now consumers across the country can have access to that red carpet look, not only for hair, but for all beauty trends. We are bringing her 5th Aveune salon into consumer’s homes. 

The Brand Liaison will now seek new licensing partners in various hair, color and health and beauty categories that marry Rita Hazan’s red carpet ready attitude with affordable elegance.

“We looked at several agencies but The Brand Liaison really stood out,” explains Rita Hazan. “Their understanding of my brand and their road map for licensing strategies made selecting The Brand Liaison an easy decision.”

Believing women should not live by a list of "do’s and don’t’s" to maintain color, Rita Hazan, has used her expertise to create products for color-treated hair that will keep hair as healthy and radiant as the first day it was dyed. Created for dabblers to dye-hards of every age and with every hair type, Rita Hazan products blend advanced technology with natural ingredients.

To learn more about licensing for Rita Hazan, contact The Brand Liaison at 855-843-5424 or email Katey Gabrielson: Katey@thebrandliaison.com.

About Rita Hazan:

When Rita Hazan isn't concocting new formulas for her namesake hair-care line or working in her Fifth Avenue salon, she's coloring the manes of a laundry list of celebrity clients. You may not recognize her face, but you know her work — she's the artist behind many iconic Hollywood color changes. Think: J.Lo's golden-brown locks, Mariah Carey's caramel tresses, and Madonna's icy platinum 'do. But there's one head of hair that's catapulted the New York-based colorist to the hair hall of fame: Beyoncé's.

The secret behind Bey's always on-point color? Hazan says it's all about attention to detail. She takes notes on the hair's movement, how it reflects light, and the texture, all before even thinking about reaching for bleach. "My theory on color is that you have to hit the color the first time," she says. Translation: Hazan never uses glosses or toners after she's colored Bey's (or any client's) hair.

Rita Hazan is equal parts colorist/artist/innovator. A NYC native, Rita Hazan is recognized as a pioneer, carving her own niche in a male-dominated beauty field.

A style reinventor and daring colorist, Rita Hazan’s expertise and ceaseless innovations have translated into hair products and more. With Rita Hazan products specially designed for colored hair and addressing the spectrum of women’s hair color needs, Rita Hazan has established herself as “The Hair Color Authority."

About The Brand Liaison:

The Brand Liaison is a boutique licensing agency focused on creating new revenue streams for our clients through licensing, strategic partnerships and other brand extension programs. For licensors, our goal is to commercialize opportunities that will extend our clients' brands into cohesive product categories to maximize their licensing potential. For manufacturers, we assist in acquiring brands and developing strong licensing programs in order to create long term retail success. In each case, we work closely with our clients to ensure that our brand extension activities compliment the strategic goals and objectives of each client and brand that we represent. http://thebrandliaison.com



Steven Heller

The Brand Liaison, LLC


Tel: 855-843-5424

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