LONDON - November 28th, 2018 - Cosmopolitan, part of the Hearst Magazines network, has today announced new partnerships with consumer product designers MPL Home and AROVO to launch a range of new Cosmopolitan products across Europe.

Brokered by IMG, the new agreements will see Cosmopolitan launch its first electrical beauty tools and audio electronics, as well as home textiles, and fashion and beauty accessories.

Cosmopolitan is extremely proud of this very stylish new range, which puts functional design and utilitarian value at the heart of every product,” says Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines. “These licensing partnerships were informed by the enormous social influence we know Cosmopolitan readers have on beauty, fashion and home textiles and we are thrilled to enter the market with MPL and Arovo to extend our brand into these exciting new consumer sectors.”

Natalie Horne, Senior Director of Licensing, IMG, commented: “Cosmopolitan is one of the biggest and most iconic young women’s media brands, which entertains, enriches and empowers them on their journey to be the best. These exciting new products from MPL Home and AROVO will offer women the opportunity to bring the brand’s unique style into their everyday lives.

“These new deals underpin Cosmopolitan’s transition into a leading lifestyle brand, with plans to now target additional product categories such as lingerie, athleisure, and personal care products,” Horne added.

MPL Home’s Cosmopolitan collection will feature electrical beauty products including hair dryers and straighteners; beauty accessories including hairbrushes and makeup tools; and home textiles including bedding, blankets, bed throws and more.

The first collections will launch in October across stores including Amazon, JD Williams, VERY, Express Gifts and TESCO, with the homeware line being released in 2019. The collection will be available in more retailers and countries across Europe throughout 2019.

The Arovo Group will bring ‘fast fashion’ to bags, fashion accessories and audio electronics. The Cosmopolitan collection will include tote bags, shopping bags, handbags, leather bags, headbands, scarves, hats and jewellery, including bracelets, anklets, ring cuffs and more. The electronics and accessories range will include headphones, earphones, phone cases, and portable chargers.

The collections will launch in December 2018 in stores across Benelux, France, Germany, Austria, Poland and Czech Republic, and be available in more retailers throughout Europe from Spring 19.

About MPL Home

MPL Home Ltd has been supporting UK retail with innovative and exciting consumer products since 1946, with expertise across Personal Care and Beauty, Kitchen Appliances and Home textiles. We have more than 10 years of experience managing global and international brands including no!no!, Cosmopolitan, Lee Stafford, Disney Hello Kitty, Gordon Ramsay and Good Housekeeping Institute. With offices in the UK and China we supply more than 8 million units every year to UK and European customers and cover more than 90% of UK retail distribution.


Arovo is a major international designer and supplier of fashion accessories, homeware and consumer electronics products. This diverse set of product categories is united by the important role that design plays in each one. From dinnerware to handbags to laptop cases or even headphones, Arovo specialises in bringing to market the latest trends in these categories at speed – often referred to as ‘fast fashion’. Arovo supplies to brand owners and private label customers plus in recent years has developed a rapidly growing business with products developed under license from leading national and international brands. Arovo’s customers are large retailers and brand owners in many markets, including the EU, Australia, New Zealand, South Africa and Canada.

About Cosmopolitan

Cosmopolitan is the world’s number one women’s magazine brand – with 60 editions worldwide. At the heart of every feature, blog, tweet or video is the ethos that Cosmopolitan must inspire women to be the best they can be – on their terms. Whether that’s by empowering them through campaigns, giving them the confidence to ask for that pay rise, offering honest relationship advice, or helping them to hunt down those heels, Cosmopolitan engages with our reader on a deep emotional level, providing solid, intelligent advice she really trusts.

About IMG
IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.


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