CupofTherapy© Gains Peace of Mind After Selecting FanGirl Consulting to Build North American Licensing Business

“Mental health made visible”

January 16, 2019 - The Finnish CupofTherapy concept has selected FanGirl Consulting & Brand Management, LLC as its licensing agent in U.S. and Canada.

CupOfTherapy is a Finnish concept that introduces important themes of wellbeing and mental health through distinctive and approachable animal figures. CupOfTherapy has become a social media phenomenon since the launch of its original book “CupOfTherapy” (“Tilkkanen terapiaa”) published in 2017 by the Finnish publishing house Otava. In 2018, MUJI then published the book under the title “Dai Jo Bu,” translated Is Everything OK?”. The brand’s therapeutic drawings and striking texts were developed as a combined effort by psychotherapy professionals Antti Ervasti and Elina Rehmonen together with awarded and internationally recognized artist and illustrator Matti Pikkujämsä. The CupofTherapy concept encourages people to reflect on their life and find comfort, encouragement, and joy in simple things as well and acknowledges the importance of having dialogue around important mental health issues.

FanGirl Consulting & Brand Management will oversee the following activities in the U.S. and Canada:

  • All Consumer Product categories
  • Promotional Partnerships
  • QSR/HBA and other licensed Consumables
  • All Pet categories: toys, accessories, and food

Special focus on those categories and retailers that support and promote mental wellbeing will be considered along with a “give back” component built into these partnerships as part of the sales revenue will be donated to promote mental health work.

The FanGirl team will be attending the New York Toy Fair February 16-19, 2019 and will be actively setting appointments to discuss

potential collaborations.


For information on licensing opportunities:


FanGirl Consulting and Brand Management LLC

For more information on CupofTherapy:

Solution Providers
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