Crayola partners with leading toy manufacturer Amloid Corp. on the innovative Crayola Building Blocks product line.
By Chris Petersen
Crayola has been helping children around the world unleash their creative spirit since 1903 with its portfolio of art tools, crafting activities and innovative toys and Amloid Corp. has been dedicated to manufacturing high-quality toys since 1916. With both companies’ deep history and experience in delighting kids with toy and crafts, a partnership was a natural fit. As Amloid marks its 100th anniversary this year, its collaboration with Crayola on the Crayola Building Blocks line of products is a testament to the strengths of both companies individually and combined.
The opportunity for a joint collaboration began in 2014 at New York’s International Toy Fair. With the construction category being one of the fastest-growing segments within the industry, Crayola was looking for a manufacturing partner that could deliver quality and innovative products in this area. “Right from the start, the chemistry between Crayola and Amloid was great and partnering together on the line of building blocks was an immediate fit,” said Joseph Albarelli, chief marketing officer at Amloid.
The Crayola Building Blocks line was launched in late 2015 giving the brand a presence in the construction toy segment during the critical holiday selling season. The blocks leverage Crayola’s distinct colors and come with crayons and decals allowing children to color and further customize their creations. With SKUs ranging from $4.99 to $49.99 and driven by an innovative packaging design that resembled giant Crayola crayons, the brand had great visibility in aisle and delivered strong results that exceeded expectations.
“Crayola has had a deep relationship with moms for five generations,” says Eric Karp, GM North America Licensing, Crayola. “They trust the brand for its safety, value and most of all for providing their children with quality creative tools that help them express themselves.”
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Starlight Accessories produces trend-setting eyewear by teaming up with successful licensing programs like Yo-Kai Watch.
By Stephanie Crets
With nearly 20 years of experience in the eyewear market, Starlight Accessories is a leader in fashion-forward and core sunglasses, as well as swim goggles.
President David Smouha and his brother, Allen Smouha, founded the company in 1996 after recognizing a void in the fashion eyewear market. While working for A Classic Time Watch Co., Smouha saw the potential to expand sunglasses into a trendy product at a competitive price, which at the time was largely untapped. He launched Starlight Accessories, and the sunglass market was forever changed.
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