ScottsMiracle-Gro builds on its nearly 150-year brand legacy through licensing partnerships that allow the company to enter new product categories to serve consumer needs.
By Stephanie Crets
Maintaining a beautiful lawn and garden that you can truly be proud of and enjoy does not have to be a complicated and daunting task. ScottsMiracle-Gro offers consumers a wide range of products that help simplify that process, making gardening and lawn care more enjoyable and, overall, more successful. For nearly 150 years, the company has built trust and brand loyalty among consumers by continuously delivering on its promise of offering products that provide superior performance and exceed expectations. Now, ScottsMiracle-Gro is building on that trust in new categories through its licensing program.
“Consumers have relied upon ScottsMiracle-Gro for generations, and ScottsMiracle-Gro is committed to enabling gardeners to be successful through convenient and innovative products,” says Glenn Neilson, director of marketing for licensing programs at ScottsMiracle-Gro.