Lane Bryant announced that American ready to wear designer Lela Rose will be creating a limited-edition line exclusively for the special-sized retailer. The collection is set to hit stores Summer 2015, and will be sold under the Lela Rose Exclusively for Lane Bryant label.
Lela Rose combines refined silhouettes with a modern whimsical twist using brilliant color and handcrafted details. She brings a fresh point of view to American fashion defining a new, modern lifestyle. Lela Rose will be the third designer collaboration for Lane Bryant joining the successful Sophie Theallet and Isabel Toledo collections.
"I am thrilled to be working with Lane Bryant on this collaboration," Rose said. "Designing apparel women can feel confident and beautiful in has been a long-standing pillar of the Lela Rose brand, and we are looking forward to bringing our designs to Lane Bryant's inspiring base of customers." "Lela Rose is a master of the dress – day, night, work and everything between. I am excited for her to bring her signature prints and styles to the Lane Bryant customer," said Linda Heasley, CEO of Lane Bryant.