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Jan. 16, 2013 - Inspired by an iconic candy of the 1970s, Nutrilite's new children's vitamin Multipops multivitamin is a daily sugar-free multivitamin that features grape-flavored crystals that pop and fizz in your mouth and contains natural ingredients void of artificial colors, flavors or preservatives. Its combination of flavor and fun will spark amusing responses by children that can lead to more than $50,000 in prizes as winners of the "Multipops Video Contest."

Hosted by Nutrilite, the world's No. 1 selling vitamins and dietary supplements brand, exclusively from Amway, the video contest calls on parents and/or guardians to capture and share their child's first-time trial of the product for a chance to reap the rewards. Children must be ages four or older. Selected by an online popular vote, the top 10 videos will each win a $5,000 savings bond and one-year supply of the product. One grand prize winner will also receive an all-expense paid trip for a family of four to Walt Disney World. Contestants may upload their videos to MultiPopsReactions.com through March 11, 2013. No purchase is necessary. Official contest rules are available at www.facebook.com/NutriliteUS.

"It's important to include a daily multivitamin as part of a healthy routine for your child's development. But, it can be a challenge for kids to take their vitamins consistently," said Amway North America Vice President of Marketing Jori Hartwig. "Multipops will help get them excited about taking vitamins every day. It's fun, great tasting and good for them, too."

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