With brand names like Electrolux, which originated in 1909, or AEG – a global brand that was established in Germany in 1887 – Electrolux Global Brand Licensing has been offering companies brands with centuries of performance since 2007. “To me, the brand name brings trust,” says Matt Young, head of global brand licensing for AB Electrolux. “People are going to buy things that they trust in. When you have a brand name that consumers associate with high quality, trust is the key element that gives you the extra margin.”
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For more than 100 years, the National Cattlemen’s Beef Association (NCBA) has represented the interests of U.S. cattle breeders, producers and feeders. The organization’s goal is to create “a dynamic and profitable beef industry, which concentrates on resources around a unified plan, consistently meets global consumer needs and increases demand,” the NCBA says.
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If a $300 million company isn’t willing to invest $350,000 into a license-plate-based inventory tracking system, Jeff Kaiden, founder and CEO of Capacity, LLC, knew the small and mid-sized businesses he and his partners were targeting with their warehouse order fulfillment services wouldn’t be either. So when he and co-founders Thom Campbell, chief strategy officer, and Arlen Fish, chief financial officer, began building the business plan for their company, they knew they needed to develop services with a twist.
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It’s difficult to imagine how a competitor’s successful growth could be good for the competing company, but that’s just how it was for Saban Brands when it heard Disney had acquired Marvel Comics in 2009. In fact, it was almost music to the company’s ears as, eight years after selling the Power Rangers brand to Disney, Saban Brands now saw an opportunity to bring those Mighty Morphins back home.
Read more: It's Go-Go Time!
Have you ever considered taking a “Biggest Loser” cruise? What about buying a Telemundo-branded piece of jewelry? According to Kim Niemi, senior vice president of NBCUniversal Television, DVD, Music and Consumer Products Group, fans crave these kinds of touch points, which is why her group’s approach to developing merchandising based on NBCUniversal’s programming content is working.
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When looking at a description of AV Logistics, it appears to be a typical drayage company handling domestic and international cargo. But according to CEO and President Art Zimmerly, AV Logistics offers far more than trucking services. “We like to think of ourselves as an information management company that provides nationwide drayage for all types of companies in the intermodal business,” he said.
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The mission Shigeru Natake, president of House Foods America, to get more Americans to eat tofu isn’t only for the good of his $70 million corporation. It’s also for the good of the worldwide food supply chain. Producing one kilogram of beef requires 11 kilograms of grain. For one kilogram of pork, it takes seven kilograms, and for one kilogram of chicken, it takes five. In contrast, House Foods America can make three kilograms of tofu out of one kilogram of soybeans. “From an environmental perspective, tofu is a sustainable food,” Natake said.
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When Ken Petersen and his partners Tom Brady and Scott Jacobs launched Apricot Lane in 2007 as the first and still only franchised women’s fashion and gift boutique, it was to fill a void in the fashion industry. They expected to be popular with their target audience of 25- to 35-year-old females, but what they didn’t expect was to be popular with husbands and wives.
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