The John Deere tractor is more than just a piece of farm equipment – it’s an icon that has come to symbolize qualities like innovation, quality, hard work and durability. For the people who depend on their John Deere equipment for their livelihood, the brand’s familiar green and yellow color scheme is like the team colors of a beloved alma mater, and that’s a connection that the company’s global licensing operations take very seriously.
According to the Toy Global Licensing Manager Betsy Yenner, the John Deere brand is one that means something to millions of people, and that means anything bearing the brand has to live up to the same principles. “What it really comes down to is that it’s a brand that people trust,” Yenner says.
Read more: John Deere
Construction and mining sites are probably not considered by many to be the most colorful of locations. However, for more than 85 years, bright yellow has shone brilliantly amidst the sea of grays and browns commonly associated with these sites, thanks to Caterpillar.
This manufacturer’s Cat® brand of signature yellow dozers, backhoes, excavators and hundreds of other pieces of heavy equipment is so well-accepted in the industries it serves that the company has earned its spot as the world’s leading construction and mining equipment maker.
Read more: Caterpillar Inc.
When companies get a taste of success, they sometimes make the mistake of moving away from the strategies that brought them there. But that’s not the case at Rovio Entertainment Ltd., an entertainment media firm known for the “Angry Birds” character franchise.
Instead, Rovio has retained the collaborative mindset it had when it first started operations in 2003, Senior Vice President of Global Consumer Products & Licensing Naz Cuevas says. “We will always have a start-up mentality at any time,” she says. “You will see [our] managers [and] directors rolling up their sleeves and solving a problem.”
Read more: Rovio Entertainment Ltd.
Even after its 2012 acquisition by Global Partners, gas and convenience store retailer Alliance Energy still maintains the legacy set by its founding father Abraham Slifka. Slifka founded the company as a one-truck retail kerosene business in eastern Massachusetts. In the 1960s and 1970s, a second generation of Slifkas, Alfred and Richard, grew the business into one of New England’s largest retailers of heating oil and gasoline. In 1996, the company began acquiring retail gasoline stations and convenience stores, leaving the third generation a healthy foundation to help expand Alliance into one of the largest fuel distributors in the Northeast.
Read more: Alliance Energy
For retailers, where you sell can be just as important as what you sell. For nearly 30 years, Terraco Inc. has found ideal places for such retailers as Walgreen Co., McDonald’s Inc., Trader Joe’s and Target.
Based in Wilmette, Ill., the real-estate development and management company has developed more than 80 properties that span more than 5 million square feet. Senior Vice President Dan Wander notes that Principal Scott Gendell started the company in 1985 after founding another real estate firm.
Read more: Terraco Inc.
Loyalty to one convenience store is rare among consumers today with most of them out to find the cheapest gas pump or the best deal on sodas and snacks. To combat these changes from when the Lawrence family first opened Speedy Q Markets more than 50 years ago, the chain continues to add customer incentives that keep its doors revolving.
“The fuel market is always moving,” President Kyle Lawrence says. “It’s not an industry that all of a sudden one guy has got figured out and everyone will catch up. The guy that has it figured out today can’t be complacent because the fuel market is going to change drastically.”
Read more: Speedy Q Markets
With more than 4,300 locations in North America and 90-plus years of history behind it, there's little doubt that RadioShack is a household name. Recognition is not a problem for the Fort Worth, Texas-based company, but intense competition in the consumer electronic marketplace and common public perceptions about its products and offerings have proven to be challenging to its bottom line in recent years.
“You ask somebody today about RadioShack, and they'd say that's where they go to get batteries or cables; they don't know the relevancy of whom we really are or what we really sell,” Senior Vice President of Store Concepts Michael DeFazio says. “Our demographic today is centered around the male consumer who grew up with the brand. We’re committed to expanding our audience to teens and young adults while continuing to serve our traditional customer.”
Read more: Radio Shack
For the past 37 years, Greg Parker has done more than build a thriving convenience store business – he’s established lasting relationships with both employees and customers. “Our success is because of the incredible team of people I work with,” says Parker, founder, president and CEO of the Parker Cos. “We’ve literally all grown up together, so we’re all wicked smart and incredibly hard-working. Everyone treats the company like it’s their own.”
Read more: Parker Cos.
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