It’s difficult to imagine how a competitor’s successful growth could be good for the competing company, but that’s just how it was for Saban Brands when it heard Disney had acquired Marvel Comics in 2009. In fact, it was almost music to the company’s ears as, eight years after selling the Power Rangers brand to Disney, Saban Brands now saw an opportunity to bring those Mighty Morphins back home.
Read more: It's Go-Go Time!
Have you ever considered taking a “Biggest Loser” cruise? What about buying a Telemundo-branded piece of jewelry? According to Kim Niemi, senior vice president of NBCUniversal Television, DVD, Music and Consumer Products Group, fans crave these kinds of touch points, which is why her group’s approach to developing merchandising based on NBCUniversal’s programming content is working.
Read more: NBCUniversal
When looking at a description of AV Logistics, it appears to be a typical drayage company handling domestic and international cargo. But according to CEO and President Art Zimmerly, AV Logistics offers far more than trucking services. “We like to think of ourselves as an information management company that provides nationwide drayage for all types of companies in the intermodal business,” he said.
Read more: AV Logistics
The mission Shigeru Natake, president of House Foods America, to get more Americans to eat tofu isn’t only for the good of his $70 million corporation. It’s also for the good of the worldwide food supply chain. Producing one kilogram of beef requires 11 kilograms of grain. For one kilogram of pork, it takes seven kilograms, and for one kilogram of chicken, it takes five. In contrast, House Foods America can make three kilograms of tofu out of one kilogram of soybeans. “From an environmental perspective, tofu is a sustainable food,” Natake said.
Read more: House Foods America
When Ken Petersen and his partners Tom Brady and Scott Jacobs launched Apricot Lane in 2007 as the first and still only franchised women’s fashion and gift boutique, it was to fill a void in the fashion industry. They expected to be popular with their target audience of 25- to 35-year-old females, but what they didn’t expect was to be popular with husbands and wives.
Read more: Apricot Lane
By necessity, franchising is all about consistency, and no one knows this better than John Rorer. But even before deciding to pursue his franchising goals, to streamline his company and develop a consistent brand, the owner of Richard's Foodporium started making changes.
Read more: Richard's Foodporium
At the end of June 2008, the American Red Cross was challenged to erase a $209 million operating deficit. At that time, the nonprofit organization, now 130 years old, brought in a new CEO, Gail McGovern, and she led the charge in putting the organization back in a stable financial situation.
Read more: American Red Cross
The story of Body Glove, one of the most recognizable sporting goods and watersports brands in the world, begins in Missouri, of all places. Robby Meistrell, CEO, said his father and uncle, twin brothers Bob and Bill Meistrell, taught themselves to swim in the pond behind their house and created their own diving bell. They took turns going to the bottom, with the other pumping air to his brother with a bicycle pump.
Read more: Body Glove
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