When people think of animation, they often think of majors such as Disney, Warner Bros., Cartoon Network and Nickelodeon. But after 40 years, one firm stands tallest among independent animation companies: Nelvana, a division of Corus Entertainment Inc.
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The Indy 500 may be the most famous race in the world, but the Indianapolis Motor Speedway’s (IMS) consumer products team knows better than to drive around in circles. Steeped in tradition, the speedway has found a way to package both prestige and history into products that constantly appeal to new demographics.
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In the fast-paced retail industry, it’s not enough to just keep up – you have to be in it to win it. This market is fueled by new products issued every three months. Vince Camuto is one step ahead of the game with its progressive and passionate product offering.
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As far as global recognition goes, Coca-Cola is one of the most successful brands ever established. With a presence in more than 200 countries, the company is still hard at work to maintain its status as the No. 1 global beverage brand and convey a corporate message of happiness and optimism.
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How a genuine love for cooking and better kitchen products turned into a successful brand. Accessible is probably not the first word that comes to mind when you think of a celebrity. Yet that’s the driving force behind the success of Rachael Ray and her branded products. Having great food and product ideas that help the home cook doesn’t hurt, either.
Read more: Watch Entertainment
This consumer products group brings together producers, licensees, and agencies to develop the perfect licensing program for NBCU’s TV lineup. Have you ever considered taking a “Biggest Loser” cruise? What about buying a Telemundo-branded piece of jewelry? According to Kim Niemi, senior vice president of NBCUniversal Television Consumer Products Group, fans crave these kinds of touch points, which is why her group’s approach to developing merchandising based on NBCUniversal’s programming content is working.
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Long-term brand building and strong partnerships are the driving forces behind this leading licensing company. Long term is the name of the game at Lisa Marks Associates. This exclusive licensing agency made a name for itself by representing some of the most iconic American brands in food and candy and by creating turnkey programs and strategic brand-building techniques. LMA has since branched out into other sectors but remains dedicated to a discerning strategy fueled by a passion for the industry.
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This video game has the potential to gain even more notoriety by looking for new ways to illustrate its core principles. Packing a car, loading a dishwasher, even organizing your shelves. Chances are, if you’ve played the Tetris game at any point over the past 26 years, these chores have received the benefit of your gaming experience.
Read more: Tetris
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