With an industry in flux, this licensing company is finding new media where its iconic character can shine. With all the coverage of how dramatic, and painful, the changes to the newspaper industry have been in the last few years, there hasn’t been much attention paid to industries that rely on newspapers—specifically, comic strips. After 40 years, the team behind the Ziggy and Friends comic panel are relaying on strength of character to navigate these challenging times.

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By developing a retail and licensing division in the US, this UK broadcasting company is finding opportunities in a relatively untapped market. In June 2009, Tom Keefer came to New York City following BBC Worldwide's decision to ramp up efforts in the North American market. For BBC Worldwide, North America is a relatively untapped market with the potential to build a significant licensed consumer products business

Read more: BBC Worldwide, Americas

For four decades, this licensing agency has managed, protected, and marketed the valuable intellectual property rights of celebrity personalities. James Dean once said, “If a man can bridge the gap between life and death, if he can live on after he’s dead, then maybe he was a great man.” Fifty-five years after his death, the celebrity of James Dean lives on with the same strength he had in life. 

Read more: CMG Worldwide

This boutique-licensing agency removed the barriers often associated with licensing and developed a new niche in the industry. If the best way to tell if your company is healthy is by looking at how well it’s evolved to meet the needs of its customers, then CopCorp Licensing should be described as robust. 

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Since forging a partnership with a new licensing agent two years ago, this global media company has seen more opportunities to capitalize on the strength of its brand awareness. Media brands are among the fastest growing properties in the licensing industry. The partnership of Discovery Communications and The Joester Loria Group has accelerated the growth of two of the most popular and well-known media brands in North America, with the introduction of on-brand licensing programs for Discovery Channel and Animal Planet. 

Read more: Discovery Communications

Whether it’s learning the ABCs, celebrating a birthday, or grieving the loss of a parent, this organization is there to help children get through it all. It’s estimated that 254 children are born every minute of every day. Sesame Workshop believes each of those children deserves the opportunity to reach their highest potential, starting with education. 

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Nickelodeon is beloved by millions of families, and the company’s consumer products division makes the most of its popular characters. The kids who have grown up watching Nickelodeon over the past 30 years are now having children of their own, and Nickelodeon Consumer Products is making the most of that potential for family viewing. The consumer products division works with the top retailers in every channel of distribution to create products that are extensions of the properties and characters that Nickelodeon audiences love, according to Leigh Anne Brodsky, president of consumer products.

Read more: Nickelodeon Consumer Products

Thanks to its enviable brand strength, the undisputed expert on record-breaking feats has spent the past few years ramping up its licensing activities. Not only is Guinness World Records the world’s leading expert on breaking records, it has one of the most recognizable brands on Earth. The company started 55 years ago in London after the managing director of the Guinness Brewery had a debate over what game bird was the fastest and decided to create a definitive book with answers to similar questions. The first edition of the book was bound in August 1955, immediately reflecting the promise of the concept when it became the number one best seller by that Christmas. 

Read more: Guinness World Records

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