For pet owners and anyone with a deep love and concern for animals, the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) is one of the most recognized nonprofit organizations in the country. As a household name in the pet world reaching hundreds of millions of people through online and television advertisements, the ASPCA name carries considerable weight and value, especially among cause-conscious consumers.
Read more: ASPCA
Animal Planet has been a leader in the toy and pet categories for more than 10 years. Four years ago, Discovery Communications retained The Joester Loria Group (JLG) to further develop and execute the licensing programs for Animal Planet.
Read more: Animal Planet
The American Kennel Club is reaching beyond its traditional base of pedigree dog owners and breeders while staying true to the values that have guided it for 128 years.
Read more: American Kennel Club
Thanks to the array of hit films and properties from Universal Pictures, Universal Partnerships & Licensing has the opportunity to create desirable licensing, branding and marketing programs. Part of NBCUniversal, Universal Partnerships & Licensing leverages the inherent brand strength within each title. It reviews the film’s target audience and script, and takes into account whether the title is a sequel.
Read more: Universal Partnerships & Licensing
With more than 200 years in the gun manufacturing business, Remington – America’s oldest gun manufacturer – is synonymous with quality and craftsmanship in firearms, ammunition and periphery products. The company is now bringing the Remington experience directly to consumers by offering the full outdoorsman experience to its loyal customer base.
Read more: Remington Arms Co. LLC
In the days before billion-dollar national TV contracts, interleague play and social media, there really were only two ways to see your favorite baseball players. You could either buy a pack of baseball cards, or you could sit in the stands and see them in person. Those are still viable options, of course, but there have never been as many ways for baseball fans to get as close as possible to their favorite players as there are now.
Read more: Major League Baseball Players Association
When a new kid comes to school, the rest of the students are quite curious about their new classmate. The new student, however, is typically shy and takes awhile to get comfortable in his or her new surroundings.
Read more: Mars Retail Group
As it prepares for Licensing Expo 2012, Cartoon Network Enterprises couldn’t be in a more advantageous position, says Vice President of Consumer Products Pete Yoder. “This year’s Licensing Show comes at an amazing time for Cartoon Network in general,” he says. “The ratings couldn’t be stronger and our brands have great buzz and retail excitement around them.”
Read more: Cartoon Network Enterprises
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