Dr. Howard Murad’s unique path to becoming a dermatologist allowed him to pave the way for the creation of Murad Inc., the first brand of clinical skincare products. Dr. Murad had completed his studies as a pharmacist before attending medical school and opening a dermatology practice in Westchester, Calif. His training as a pharmacist enabled him to compound custom formulas to help his patients, and he ultimately pioneered the medi-spa concept to give people broader access to high-performance skincare services.
“I was struck by the number of patients who were not getting the help they needed from established treatment protocols,” Dr. Murad says. “I looked for innovative ways to help my patients. Back then, there were very few effective products available to address things such as acne, wrinkles, age spots and pigmentation.”
Read more: Murad Inc.
Tucked away in the Appalachian Mountains in a small North Carolina town stands one of Main Street’s most iconic places: the Mast General Store. Established in 1883, the Mast General Store was not only the place community members gathered, but also the store that carried everything the residents needed. “If you can’t buy it here, you don’t need it” became its slogan and that tradition continues today.
When the doors of the original Mast General Store in Valle Crucis, N.C., closed in 1977, residents believed it was just for the winter and that it would reopen in April. Much to their dismay however, those plans didn’t pan out and local residents banded together in an effort to save the old store. But it wasn’t until 1979 when John and Faye Cooper purchased the old store and reopened it in 1980 that it regained its reputation of “the store that had everything.”
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The word “innovation” has a very simple meaning: a new idea or method. It’s the ability to look at something and figure out how to do it better, faster and sometimes cheaper. Although many of today’s new ideas arrive with great fanfare and shareholder frenzy, often it’s the simple things that have the most impact on a business and its customers.
So how do you create the optimal climate for creative thinking that solves problems and pushes boundaries? At the Liquor Control Board of Ontario (LCBO), one of the biggest purchasers of beverage alcohol in the world, Executive Vice President Dr. George Soleas says you focus on the strengths of your people instead of trying to fix their weaknesses, and you let their ideas be heard.
Read more: Liquor Control Board of Ontario
Doris Italian Market & Bakery’s biggest business challenge is one that is well known to many of the “little guys” – the family owned, regionally based supermarkets doing their best to find their place in a retail market dominated by large national corporations. “We’re constantly fighting for our piece of the pie,” says Joey Alfano, operations manager of the Hollywood, Fla.-based specialty supermarket. “Our success has been a result of focusing on our niche market and being different and refreshing to our customers. That’s how we keep them coming back to us instead of going to bigger supermarkets.”
The market offers its customers a level of expertise and personal attention that is often difficult to find in its larger competitors. “Our employees are knowledgeable about our products and are able to assist customers with questions or offer helpful advice,” Alfano says. “They will go the extra mile to make customers satisfied.
Read more: Doris Italian Market
In 2008, when DLR Restaurants LLC President and COO Ralph McCracken was researching the purchase of Dick’s Last Resort with the investment group Triton Pacific Capital, he would strike up conversations with people sitting next to him on airplanes who had visited one of the irreverent chain’s distinctive locations.
“The first thing they did was smile, and they had some kind of crazy story,” McCracken recalls. “They never remembered what they had to eat, but they remembered they had a great time.” That pretty much sums up the experience of eating at Dick’s Last Resort.
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The mission of the Canadian Forces Morale and Welfare Services (CFMWS) is to enhance the morale and welfare of the military community, thus contributing to the operational readiness and effectiveness of the Canadian Armed Forces (CAF). As one of the four main operational entities of CFMWS, the Canadian Forces Exchange System (CANEX) has been fulfilling a crucial component of that mission by providing CAF servicepeople and their families with retail outlets and other services on military bases for more than 45 years.
“We’re here to support the CAF community and in doing so have modernized our mission and competitive strategy in an effort to optimize our retail infrastructure,” Associate Vice President of Marketing Diana Sousa says. CANEX continues to develop new ways to serve and benefit the men and women of the CAF and their families, and Sousa says maintaining a strong connection with the community has assisted in achieving this for so long.
Read more: CANEX
Whether selling direct-to-consumer or developing its own products, the team at C&A Marketing is successful because of its vision, commitment and creativity. “There’s no magic at play,” Executive Vice President Chaim Pikarski says. “People believe I have a secret formula, but it’s just about doing a lot of things right.”
C&A Marketing is the exclusive manufacturer, engineer, distributor, developer and marketer for Polaroid brand photography equipment and accessories. The company operates other photo businesses such as Ritz Camera and Image, RitzPix, Wolf Camera, Inkley’s Camera World and Calumet Photographic. It distributes tens of thousands of SKUs online and at 15 retail locations including its Ritz, Wolf and Calumet brand stores.
Read more: C&A Marketing Inc.
Treat people well and they’ll come back – that is the secret to Brandi Companies success. “I’m a firm believer that if you treat a person like you want to be treated you will have success,” President Bob Brandi says.
The company operates 32 Pitt Stop gas stations within a 20-mile radius of Columbia, S.C. The company also has 19 locations with Burger King franchises, five with Subways and five Blimpies. Its locations distribute Shell and ExxonMobil petroleum.
Read more: Brandi Companies
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