When it comes to greeting cards, there is not a better-known brand than Hallmark. Janet Boychuk says the company stands as one of the most recognized name brands in the world, next to Coca-Cola, Colgate and Hershey’s.

The Hallmark brand is consistently in the top 10 most recognized and trusted brands. “We are considered to be the leader in providing consumers quality products that help them connect with others in a creative and caring way.”

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People have a lot of choices when it comes to choosing a pharmacy. But not every pharmacy returns that favor. Fruth Pharmacy is one organization that sees providing consumers with more choices and personal service as integral pieces of its mission.

“The big boxes limit their selection, and we are competitive because we don’t tell the customers what they have to buy,” President Lynne Fruth says. “The big-box mentality is to pick a few vendors and have a limited amount of SKUs. At Fruth, you have more choices. Our customers know we will go out of our way to bring in a product for them.”

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To obtain personal career satisfaction, people strive to be involved in a business they love. And for the people at Fantastic Sams, the beauty industry happens to be “a passionate place to be,” President and CEO Scott L. Colabuono  declares. “The salons and stylists, through the consultation at the beginning of the service, give the guest the best possible look that matches the guest’s desire.”

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Despite what its name suggests, the growth of charming CHARLIE is not attributable only to natural amiability. Rather, the success of this fast-growing fashion accessories retailer has been hard-won through a combination of business acumen and fortunate timing. These factors have carried the young company through the worst economy in decades.

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Who doesn’t like a bargain – where fair prices and quality goods come to a happy junction – especially in the current market? Consumer spending may be down, but the demands on product performance have not diminished. In fact, one can argue, because dollars are scarce and more precious, people are more concerned today with getting their money’s worth than in the past.

Read more: The Bargain Shop

If the ancient Chinese philosophy of “yin and yang” were embodied into a business entity, it might just take the form of Apricot Lane Boutique. Since 2007, the national retailer has quickly spread into wardrobes employing a strategy unheard of in the fashion world – a national retailer with a local boutique concept using a franchise model.

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When Peter Tedeschi stepped in as president and CEO of Tedeschi Food Shops four years ago, complete unification was his first mission. The convenience store brand – with 190 stores in Massachusetts, Connecticut, Rhode Island and New Hampshire – has family roots planted in a company that began in 1923. Angelo Tedeschi, Peter Tedeschi’s grandfather, built the business from his basement and then from the back of a delivery truck, selling imported Italian meats and cheeses. His sons joined in the trade and opened a string of supermarkets before selling the brand to Stop & Shop. But the entrepreneurial spirit remained.

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It takes more than good customer service for a retail business to succeed, but a retail business surely cannot succeed without it. That is one of the keys to the success of the New Hampshire State Liquor Commission’s 77 stores throughout the state. “We have a lot of great people that work here, believe me,” Chairman Joseph Mollica emphasizes. “The liquor commission is indebted to the people currently that work here and to the legislatures past and present that have supported us. We’re not going to let anybody down. We’re here to sell a product responsibly and safely.”

Read more: New Hampshire State Liquor Commission