“IIC is not a boom-and-bust type of organization; it has always had the long-term in mind,” explains Ingmar Kraak, global CEO of The Athlete’s Foot. “This is not a public company that has to answer to Wall Street with quarterly reports; it actually has a background as a co-op, a buying group. So when they acquired The Athlete’s Foot, they wanted to make something great out of it.”
Read more: The Athlete’s Foot
Vintage Tub and Bath offers a variety of tub and bathroom fixtures that will add the finishing touches to any new home construction or remodel project.
The family owned business was founded in 1993 by a couple in Hazleton, Pa., who began by restoring bathtubs they obtained from older homes that were set for demolition.
Today, Vintage Tub and Bath no longer refurbishes tubs, but sells new vintage and contemporary design tubs and bathroom fixtures directly to homeowners. “Many of our customers are DIYers,” CEO Dawn Bobeck says. “We love to receive before-and-after photos of our customers’ projects.”
Vintage Tub and Bath is known for its signature clawfoot tubs. But to appeal to a wider market, the company offers 17,000 SKUs from more than 85 manufacturers on its website, www.vintagetub.com. The online-only company promises its site feels just like going to a local showroom, but without leaving the comfort of home. “We offer a showroom experience online,” Bobeck says. “Our sales representatives are truly finish experts. The training is extensive, but a seasoned representative can assist customers with their entire home remodel.”
Read more: Vintage Tub and Bath
Following its namesake, Trader Horn stores use a no-frills approach to discount merchandising. Founded in 1958 in Butler, Pa., in a former feed store, the current name was suggested by the manager in 1973 who had worked at the family owned store all his life, which then was named Warehouse Sales.
“When we decided to open a second store, he asked if we could call it ‘Trader Horn,’” President Robert Greenberger recalls. “He read the book in high school and thought it would be a great name for a store.”
Greenberger was unfamiliar with the book that ivory trader Alfred Aloysius Horn had written in 1927 detailing his adventures in Africa. It was made into a movie twice, in 1931 and 1973. Greenberger read a library copy to see if there was any reason in the book not to use the title as the store’s name. “We decided give it a try, and the name took off pretty fast,” Greenberger remembers.
Read more: Trader Horn
The Walking Company’s ABEO line of comfort footwear is revolutionary from a technology standpoint, combining the best in biomechanical support with classic shoe designs to create “invisible comfort.” As if that weren’t enough, however, the introduction of the ABEO brand has been a revolutionary move for The Walking Company in others ways, as well.
As CEO Andrew Feshbach explains, ABEO has been more than a success for the company from a financial point of view – it has driven The Walking Company to make significant improvements to its supply chain and move it into the wholesale arena. Thanks to the ABEO brand, The Walking Company has a lot to be excited about in the near future.
Read more: The Walking Company – ABEO
American clothing company The Limited is an iconic brand that goes back 50 years. It spearheaded mall-based specialty retailing and today operates approximately 250 stores and employs 5,000 associates.
But with customers increasingly going online to buy, The Limited decided to increase the investment in its e-commerce efforts.
Jenn McClain, The Limited’s vice president of e-commerce, came on board in June 2012 from Florida-based women’s apparel retailer Chico’s FAS, where she had served as vice president of e-commerce marketing. She left Chico’s for the broader, more encompassing e-commerce role at The Limited – and she has enjoyed watching the business grow.
Read more: The Limited
If Baltimore-based retailer Shoe City, which has been around for 65 years, were an actual person, he or she would be the coolest 65-year-old in existence – a social-media-savvy streetwear fanatic. Because even though the company gets older with each passing year, it always manages to stay right on trend with the latest footwear and apparel for men, women and kids. Now in its third-generation of family leadership and celebrating its 65-year anniversary, Shoe City President Greg Greenberg reflects on the lessons passed down by his recently retired father.
“Ted Greenberg has been an incredible mentor for me by instilling a hard-work ethic and a passion for the business,” Greg Greenberg says. “Without his knowledge, guidance and direction, Shoe City would not be where it is today. He leaves behind a great legacy, but his vision will continue on.”
Read more: Shoe City
With a brand-new headquarters open in Southern California and international expansion proceeding at a brisk pace, these are sunny times for Rocket Dog Brands LLC.
The young women’s shoe manufacturer started in 1997 and has since become one of the leading footwear brands for the millennium consumer. While remaining true to its sunny California beach roots, Rocket Dog continues to evolve its collection and expand offerings by introducing full product lines in casual, sport, sandals, flats and boots, and works to offers fashionable trends in each season.
“Our brand philosophy has not changed,” CEO Cathy Taylor says. “We remain a strong California brand and so much comes to life when we design to our spirit and remain true to our DNA of its soul. Today we are a young global fashion brand that works to inspire our consumers to express to their own individuality while always being true to our California spirit and heritage. That’s our bond, vision and blueprint.”
Read more: Rocket Dog Brands LLC
With Remington firearms handed down from generation to generation, the company’s reputation for quality adds luster to the brand that its holding company, Remington Outdoor Co., has relied on as it has emphasized licensing over the past two years.
Looking to expand its roster of 24 licensees to no more than 30, Remington Outdoor Co. – formerly named the Freedom Group – is emphasizing reliable products and market-leading licensees to reinforce the brand’s reputation for quality and being made in America. Its licensed products are branching out far beyond the hunting market into most outdoor products. “We believe our brand has a definite opportunity to expand,” maintains Patricia Rickard, head of global licensing.
Read more: Remington Outdoor Co.
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