GoGo squeeZ says its goal is to become a household name, and because that status is usually won by products that have been around for decades, that means this five-year-old brand is in it for the long haul. GoGo squeeZ, a line of 100 percent natural squeezable applesauces, launched in the United States in 2008. That was a decade after its sister brand launched in France at the helm of parent company Materne, which has been around since the 1850s. The product is a hit in France, and Materne Managing Director of North America Meena Mansharamani says the U.S. market is even more prime for a product such as GoGo squeeZ.

Few companies thrive for 100 years as Farmers Brothers has, notes CEO Michael Keown, and he attributes this success to concentrating on the company’s core product – coffee – while continuing to diversify into complementary markets. “As we look to the next 100 years, I think you’ll see us move to re-embrace several core values that have made the Farmer Brothers innovation so successful over time,” Keown says.

The company is returning to some of its basic business values. “We’re spending time now on reinvigorating values that seemingly are a bit old-fashioned, but we believe they are very relevant,” Keown insists. “It may sound clichéd, but serving customers with great products and investing in the future – be it technology, product development or new types of products – is part of our past. We have a legacy of being very innovative in the coffee space, and we plan to maintain that and also invest in our people.

Companies exist to provide goods to consumers and to turn a profit from that, but that isn’t necessarily what drives them all. For Elevation Brands, the goal is to create lines of healthy, all natural foods in a grocery section that isn’t always know for its wholesome options: the freezer aisle.

In 2010, Ian’s – a line of all-natural, gluten-free and allergy-friendly foods such as chicken nuggets, sweet potato fries, pizza and breakfast options – merged with Blue Horizon Wild – a value-added seafood manufacturer that uses sustainably caught seafood – and formed Elevation Brands LLC. Blue Horizon Wild moved all of its production into Ian’s Framingham, Mass., plant, and the two brands formed one mission.

When Brad Gruno, founder of Brad’s Raw Foods, decided to adopt a raw food diet six years ago, he started seeing great benefits right away. This type of diet consists of consuming mainly uncooked, unprocessed, organic fruits, raw vegetables and nuts.

Gruno explains that he lost 40 pounds in the first three months, felt better and healthier, had more energy and his complexion cleared. Though he was sold on his new diet, he missed the familiar crunch of chips and other similar snacks.

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