With a brand strong enough to inspire a novel, which inspired a movie and a Broadway musical, it’s easy to see how even 174 years after its first store was opened in New York City as a “stationary and fancy goods emporium” Tiffany & Co. remains an integral part of the retailing industry.
The Tiffany catalogue, known as the “Blue Book,” was first published in 1845 and is known as the first mail-order catalogue in the US. The Tiffany Blue Box continues to make hearts flutter as it represents the heritage of elegance, exclusivity, and flawless craftsmanship behind the Tiffany Brand. It is also known as the “one thing in stock that you cannot buy of [Charles Lewis Tiffany] for as much money as you may offer, he will only give it to you,” as reported the New York Sun in 1906.
Michael Kowalski, chairman and CEO, said, “We are enthusiastic about Tiffany’s solid growth potential in 2011. Our current plans for the year include opening 21 stores across the Americas, Europe, and Asia-Pacific. As always, and despite external challenges, we stand to benefit from the growing strength of the Tiffany & Co. brand, the expansion opportunities before us, and our solid balance sheet.”