• DreamWorks Animation
  • Food City
  • WWE
  • Nicole Miller
  • Brunet

Barnes & Noble released its Nook digital reader in October 2009, giving consumers another option in the competitive e-reader market. The release benefitted the retailer as well, as its online and bookstore sales grew. Its comparable store sales increased 7.3%, and its comparable sales grew 64% compared to its third quarter 2010 results. 

 

 

 

 

Profile
  • Headquarters: Manhattan
  • Founding year: 1917
  • Number of locations as of January 2011: 705 retail bookstores, 636 college bookstores
  • Q3 FY 2011 sales: $2.3 billion, a 7% increase from the previous year period.

Barnes & Noble released its Nook digital reader in October 2009, giving consumers another option in the competitive e-reader market. The release benefitted the retailer as well, as its online and bookstore sales grew. Its comparable store sales increased 7.3%, and its comparable sales grew 64% compared to its third quarter 2010 results.

“In the digital area, our eContent business continues to scale quickly such that we now sell twice as many eBooks as we do physical books at BN.com. Nook Color, launched in the third quarter, was named the best dedicated eReader by the Associated Press,” said William Lynch, CEO.

“We’re very encouraged by the sell-through of that break-through device, as well as the newly launched Nook Newsstand subscription service and Nook Kids children’s digital library. At retail, our enhanced Educational Toys & Games experience drove 47% comparable growth in the stores and gives families yet another reason to feel good about shopping at Barnes & Noble.”

Our Blog

Latest RM Social Media