The Neiman Marcus Group comprises specialty retail stores under the names Neiman Marcus Stores and Bergdorf Goodman. It also operates a direct marketing segment, which handles both print catalogue and online operations under the Neiman Marcus, Horchow, and Bergdorf Goodman brand names.
From upscale apparel, accessories, jewelry, and beauty items to decorative home products, the company’s product assortment has always targeted the affluent consumer. When its first store opened in 1907 by Herbert Marcus, his sister Carrie Marcus Neiman, and her husband A.L. Neiman, the clothing was purported to be of a quality not commonly found in Texas. Within a few weeks, the initial inventory was completely sold out, and oil-rich Texans made the first few years of the company’s operations profitable.