For farmers, horse owners, ranchers, part-time and hobby farmers, suburban and rural homeowners, contractors, and tradesmen, TSC doesn’t just stand for Tractor Supply Company. It also stands for Totally Satisfied Customer.
Beyond staffing its stores with associates who can provide customers with expertise in farm and general maintenance equipment; lawn, garden, and animal care products; and automotive accessories, the company publishes Out Here, a lifestyle magazine featuring tips, articles, and interviews with people who live the rural life.
Highlighting the company’s successful fiscal 2010 and fourth quarter, which resulted in 27 new store openings, Jim Wright, chairman and CEO, said the company’s team was as much the cause as broad-based sales strength and organizational discipline throughout the business. “We achieved record sales and profitability. We served our customers with more effective merchandising, focused on key items, seasonal buys, and improved product placements. We are pleased with our accomplishments and the momentum we carry into 2011 as the destination store for the rural lifestyle.”