After emerging from bankruptcy in 2006, Winn-Dixie has taken the southern grocery market by storm by restoring consistency to store operations, transforming its aging store base, and focusing on customers’ needs on a market-by-market basis.





  • Headquarters: Jacksonville, Fla. 
  • Founding year: 1914
  • Number of locations as of January 2011: 484
  • Brands: Thrifty Maid, Winn-Dixie, Winn & Lovett
  • FY 2010 net sales: $7.2 billion 

In the second half of 2007, the company initiated a remodeling program and has to date completed 230 store remodels and enhanced approximately half of its continuing operating stores based on the company’s “fresh and local” strategy. In FY 2011, the company plans to complete a total of 22 store remodels, including 17 stores that will include features from two new stores the company opened during FY 2010 in Covington, La. and Margate, Fla. 

“We were able to meet our financial guidance for the fiscal year [2010] through effective management of our promotional activity and by continuing to exercise discipline with respect to our overall expenses,” said Peter Lynch, chairman, CEO, and president. “Our transformational Covington and Margate stores have generated great excitement and have provided key insights that we are incorporating into our fiscal 2011 and future remodel plans. We believe the improvements and added features of these stores have substantially enhanced our ability to attract new customers. In fiscal 2011, we will use the Covington and Margate format for the majority of our remodels because we believe they offer the potential to achieve higher returns than our previous remodels and will significantly improve our brand image.”

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