Briggs & Stratton is the world’s largest manufacturer of small engines and is chosen by eight out of 10 leading power equipment brands in the United States to power their equipment. “We’re an iconic brand that’s been around for more than 100 years,” says Steve Kruger, director of brand marketing for the Milwaukee-based company. “Briggs & Stratton is associated with engines and equipment that helps people get work done. We are a highly authentic brand that is strongly associated with trust, reliability and power.”
Read more on the blog.
It’s finally October, which means it’s Halloween month! I’d rather celebrate the whole month than just one day, wouldn’t you? And if your pets could talk, they would probably agree. Well…maybe not, depending on how compliant they are. Regardless of how your pet feels about getting dressed up, according to a survey conducted by Petco, pet participation in Halloween festivities has climbed with 50 percent of respondents planning to dress up their pet this year. This number is up 11 percent from past years. Of these respondents, 84 percent noted that their dog will be the pet joining in on the trick-or-treat fun.
The crisp air has blown in and the smell of pumpkin is everywhere – from your morning latte to the incense in the office – and that can only mean fall has arrived. The new season begins, bringing with it the highly anticipated annual New York City Wine & Food Festival, one of the largest wine and food festivals in the United States.
Read more on the blog.
Star Wars is taking over the retail world with apparel, kitchenware, action figures, pet costumes and even candy. With the launch of Force Friday earlier this month, Star Wars has piloted itself back into our aisles. The different kinds of items will likely continue to grow in abundance to fit the needs of any kind of Star Wars fan. This week's Merchandise Monday features Mars Brand Star Wars items for those fans with a sweet tooth.
Smartphones do so many amazing things for us. They give us directions, show us funny cat videos, connect us with our friends around the world and now they’re allowing us to skip the line at some of our favorite food and beverage stores. Starbucks is the latest to take on this challenge, adding mobile ordering and pickup in store to its mobile app nationwide.
Here are some of the brand/product highlights from Licensing Expo and what you might expect to come out of this year’s BLE.
With the holidays just around the corner, retailers are on the hunt for new ways to drive results leading up to and following Black Friday for long-term results. For many, one of the key ways to find new opportunities is by culling through internal and external data to identify key insights on everything from anticipating customer needs to pinpoint new buying patterns, often with an exception based reporting (EBR) system. However, some retailers are finding that these EBR tools just aren’t drawing the meaningful insights needed to stay competitive. It’s time for a change.
With the next installment of Star Wars fast approaching, retailers are jumping in headfirst to offer all kinds of new products featuring the new characters and beloved older characters. Vandor Products offers functional lifestyle products for fans on-the-go or at home and has a new line of Star Wars products for retailers to stock up on.
Page 1 of 88
Click below for New & Notable products: