March 10, 2014 - Philips Sonicare, the #1 dental professional-recommended power toothbrush brand in the U.S., is introducing the new Philips Sonicare for Kids, a rechargeable power toothbrush for kids ages 4+. The company cites a recent ORC International CARAVAN survey that found more than half (53 percent) of kids are adamant about brushing their teeth independently. The company feels its new product will help alleviate many parents' concerns that their child will miss key steps without supervision, and thatthe new Philips Sonicare for Kids will be a toothbrush that both parent and child can feel confident about.
Read more: Philips Sonicare Launches New Philips Sonicare For Kids Power Toothbrush
March 5, 2014 - Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" Interactive Promotion Presented by Balance Financial Prepaid MasterCard from Walgreens. The multi-faceted campaign will be fueled by fan interaction, and will culminate with the awarding of the grand prize: the fully-enhanced ROUSH Stage 3 Mustang used in the promotion by Roush Fenway drivers.
Read more: Walgreens, Roush Fenway Staging "Race Around America"
March 4, 2014 - Taubman Centers, Inc., CoastWood Capital Group, LLC and Queen Emma Land Company, this week announced the ceremonial groundbreaking for the new International Market Place. Scheduled to open in spring 2016, the 360,000 square-foot shopping center will feature open-air retail, dining and entertainment located in the heart of Waikiki.
Read more: Revitalizing the International Market Place In Waikiki
March 3, 2014 - The Great Recession and slow recovery have taken a toll on state and local government revenues. Many states and municipalities have cut services and operations in response, but they’ve also significantly ramped up tax enforcement activities in an effort to secure more revenue, relying heavily on simple technology tools to automate and expedite enforcement processes.
While governments are putting technology to work for tax enforcement purposes, many small businesses have been slower to follow suit on the tax compliance side, living under the false premise that compliance technology is expensive, difficult to use, and relegated only to those large enterprises that have armies of technical and accounting staff who master the expertise to use these tools. This misperception leaves them vulnerable and at a significant disadvantage. It’s not that business leaders don’t want to leverage the best technology tools to ensure compliance: Often it’s a case of small business leaders not realizing the scope of their obligations and the many pitfalls associated with compliance, even for company leaders who have the best of intentions, and more important, that modern technologies are readily available to businesses of all sides, that are not difficult to implement and not expensive to use. Read the full post on the Retail Merchandiser Blog.
Feb. 28, 2014 - Mattel, Inc. and MEGA Brands Inc. announced today a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million. The acquisition advances Mattel's global growth strategy of building upon its world-class portfolio of brands by expanding into two of the fastest-growing toy categories. MEGA Brands, a family of leading global brands, is the No. 2 player in the $4-billion construction building sets category with its MEGA BLOKS brand as well as a competitor in the $2-billion arts & crafts category.
Read more: Mattel Expands its Playing Field, Acquires MEGA Brands
Feb. 27, 2014 - Today’s woman is a key decision maker for her household, and yet, many retailers aren’t effectively targeting the female market. When you consider that women account for 85 of all consumer purchases, and by 2020 women will spend $7 trillion annually, it’s clear that it’s time to up our game.
Insights in Marketing, LLC conducted a survey of 1,300 women, ages 18-67, to uncover five Female Behavioral Insight Profiles (FBI ProfilesTM). The goal? To help retailers get better acquainted with who their customers are. Uncovering these female profiles gave us better insight into what motivates her to buy, and, in doing so, revealed how to best communicate with female shoppers. We’ve arrived at the following tips to help sharpen your communication skills when it comes to women. Read the full story on the Retail Merchandiser blog
Feb. 25, 2014 - As a small business owner, how often do you look out front and notice people walking by without even looking? Potential customers walk by daily and don’t even give you the chance you deserve. First impressions are everything. Window shopping hasn’t gone away yet, and it’s still an important element of attracting customers. You can’t make passersby come inside your business, but you can catch their eye.Modern storefront windows, possibly with a catchy logo or message, are your best chance for making a mark on passersby, who will judge your business in a split second. Read the full story on the Retail Merchandiser blog.
Feb. 25, 2014 - PepsiCo's Frito-Lay North America division and Activision Publishing, Inc. today announced a promotion that brings fans the ultimate way to get involved in the award-winning Skylanders franchise. For the first time ever, Frito-Lay and Activision are providing fans with the unique opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014. In addition to naming honors, the winner will receive a $100,000 scholarship.
Read more: Frito-Lay, Activision Team Up For Skylanders Promotion
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