March 12, 2014 – In celebration of the 45th anniversary of The Very Hungry Caterpillar by Eric Carle, The Joester Loria Group has brokered a deal for its client, The World of Eric Carle, with Langers Juice for a six week on-pack promotion featuring Eric Carle’s iconic character. The promotion kicked off the first week of March and will run through April 19, 2014 in participating supermarkets and Walmart grocery stores nationwide on a series of Langers juice containers.
Read more: The World of Eric Carle Partners with Langers Juice
March 11, 2014 - Lionsgate, a leading global entertainment company, announced today that the global blockbuster Hunger Games franchise continued to gain momentum as The Hunger Games: Catching Fire sold an estimated 3.9 million DVD and Blu-ray units in its first weekend of North American release and had the biggest digital launch in the company's history with opening weekend digital sales increasing nearly 40% over the first Hunger Games film.The record digital performance was driven by #1 openings on all major digital platforms, including iTunes, Xbox, Amazon, Vudu, Comcast Xfinity, Verizon FiOS, Google Play and Sony Entertainment Network, among others. Higher-margin Blu-Ray titles surged to 50% of all packaged media sales of Catching Fire in its opening weekend compared to 35% of packaged media sales of the first Hunger Games film.
Read more: Big DVD/Blu-Ray and Digital sales for The Hunger Games: Catching Fire
March 10, 2014 - Philips Sonicare, the #1 dental professional-recommended power toothbrush brand in the U.S., is introducing the new Philips Sonicare for Kids, a rechargeable power toothbrush for kids ages 4+. The company cites a recent ORC International CARAVAN survey that found more than half (53 percent) of kids are adamant about brushing their teeth independently. The company feels its new product will help alleviate many parents' concerns that their child will miss key steps without supervision, and thatthe new Philips Sonicare for Kids will be a toothbrush that both parent and child can feel confident about.
Read more: Philips Sonicare Launches New Philips Sonicare For Kids Power Toothbrush
March 5, 2014 - Walgreens and Roush Fenway Racing have launched a partnership to stage "The Race Around America" Interactive Promotion Presented by Balance Financial Prepaid MasterCard from Walgreens. The multi-faceted campaign will be fueled by fan interaction, and will culminate with the awarding of the grand prize: the fully-enhanced ROUSH Stage 3 Mustang used in the promotion by Roush Fenway drivers.
Read more: Walgreens, Roush Fenway Staging "Race Around America"
March 4, 2014 - Taubman Centers, Inc., CoastWood Capital Group, LLC and Queen Emma Land Company, this week announced the ceremonial groundbreaking for the new International Market Place. Scheduled to open in spring 2016, the 360,000 square-foot shopping center will feature open-air retail, dining and entertainment located in the heart of Waikiki.
Read more: Revitalizing the International Market Place In Waikiki
March 3, 2014 - The Great Recession and slow recovery have taken a toll on state and local government revenues. Many states and municipalities have cut services and operations in response, but they’ve also significantly ramped up tax enforcement activities in an effort to secure more revenue, relying heavily on simple technology tools to automate and expedite enforcement processes.
While governments are putting technology to work for tax enforcement purposes, many small businesses have been slower to follow suit on the tax compliance side, living under the false premise that compliance technology is expensive, difficult to use, and relegated only to those large enterprises that have armies of technical and accounting staff who master the expertise to use these tools. This misperception leaves them vulnerable and at a significant disadvantage. It’s not that business leaders don’t want to leverage the best technology tools to ensure compliance: Often it’s a case of small business leaders not realizing the scope of their obligations and the many pitfalls associated with compliance, even for company leaders who have the best of intentions, and more important, that modern technologies are readily available to businesses of all sides, that are not difficult to implement and not expensive to use. Read the full post on the Retail Merchandiser Blog.
Feb. 28, 2014 - Mattel, Inc. and MEGA Brands Inc. announced today a definitive agreement for Mattel's acquisition, through a wholly-owned subsidiary of Mattel, Inc., of MEGA Brands for US$460 million. The acquisition advances Mattel's global growth strategy of building upon its world-class portfolio of brands by expanding into two of the fastest-growing toy categories. MEGA Brands, a family of leading global brands, is the No. 2 player in the $4-billion construction building sets category with its MEGA BLOKS brand as well as a competitor in the $2-billion arts & crafts category.
Read more: Mattel Expands its Playing Field, Acquires MEGA Brands
Feb. 27, 2014 - Today’s woman is a key decision maker for her household, and yet, many retailers aren’t effectively targeting the female market. When you consider that women account for 85 of all consumer purchases, and by 2020 women will spend $7 trillion annually, it’s clear that it’s time to up our game.
Insights in Marketing, LLC conducted a survey of 1,300 women, ages 18-67, to uncover five Female Behavioral Insight Profiles (FBI ProfilesTM). The goal? To help retailers get better acquainted with who their customers are. Uncovering these female profiles gave us better insight into what motivates her to buy, and, in doing so, revealed how to best communicate with female shoppers. We’ve arrived at the following tips to help sharpen your communication skills when it comes to women. Read the full story on the Retail Merchandiser blog
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