Feb. 27, 2014 - Today’s woman is a key decision maker for her household, and yet, many retailers aren’t effectively targeting the female market. When you consider that women account for 85 of all consumer purchases, and by 2020 women will spend $7 trillion annually, it’s clear that it’s time to up our game.
Insights in Marketing, LLC conducted a survey of 1,300 women, ages 18-67, to uncover five Female Behavioral Insight Profiles (FBI ProfilesTM). The goal? To help retailers get better acquainted with who their customers are. Uncovering these female profiles gave us better insight into what motivates her to buy, and, in doing so, revealed how to best communicate with female shoppers. We’ve arrived at the following tips to help sharpen your communication skills when it comes to women. Read the full story on the Retail Merchandiser blog
Feb. 25, 2014 - As a small business owner, how often do you look out front and notice people walking by without even looking? Potential customers walk by daily and don’t even give you the chance you deserve. First impressions are everything. Window shopping hasn’t gone away yet, and it’s still an important element of attracting customers. You can’t make passersby come inside your business, but you can catch their eye.Modern storefront windows, possibly with a catchy logo or message, are your best chance for making a mark on passersby, who will judge your business in a split second. Read the full story on the Retail Merchandiser blog.
Feb. 25, 2014 - PepsiCo's Frito-Lay North America division and Activision Publishing, Inc. today announced a promotion that brings fans the ultimate way to get involved in the award-winning Skylanders franchise. For the first time ever, Frito-Lay and Activision are providing fans with the unique opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014. In addition to naming honors, the winner will receive a $100,000 scholarship.
Read more: Frito-Lay, Activision Team Up For Skylanders Promotion
Feb. 25, 2014 - Ashley Furniture HomeStore, the largest furniture retailer in the U.S., celebrated the opening of their 500th store in Longview, Texas on Feb. 21, 2014. Throughout its 17-year history Ashley Furniture HomeStore has experienced explosive growth – exceeding $3 billion in sales in 2013 - and adding store locations throughout the U.S. and abroad. The brand's robust pipeline includes 50 additional HomeStore openings in 2014. The Longview store is the 48th HomeStore in the state of Texas. Ashley Furniture HomeStore's network of licensed and company-owned stores has been the number one selling U.S. furniture store brand since 2006.
Read more: Ashley Furniture HomeStore Celebrates 500th Opening
Feb. 21, 2014 - Rabin Worldwide, a San Francisco based company and a leader for the disposition of food manufacturing facilities, will conduct a three-day public auction of the remaining assets at the former Campbell's Soup plant in Sacramento, Calif. The auction begins February 25th and will end February 27th.
Read more: Rabin Worldwide to Auction former Campbell's Soup Sacramento facility
Feb. 21, 2014 - Reflecting on the 2013 holiday shopping season, it’s clear that U.S. consumers are shifting how and where they buy. According to comScore, online holiday season sales rose 10 percent from 2012, including an 18 percent increase in online spending on Cyber Monday and a 15 percent increase on Black Friday.
E-commerce is expected to continue flourishing, with mobile transactions accelerating and online retail sales projected to reach $434 billion over the next four years. Of course online shopping is convenient, but we are learning that consumers can also feel good about its big picture environmental impact. A Carnegie Mellon University study found that E-commerce is the less energy-consumptive option roughly 80 percent of the time, when compared with brick and mortar shopping.
As retailers expand their online capabilities, they should explore ways to promote the intrinsic environmental benefits of shopping online. Read the full story at the Retail Merchandiser blog.
Feb. 19, 2014 - With anticipation growing across the globe for the upcoming 2014 FIFA World Cup Brazil, Budweiser today proudly revealed Rise As One, the brand's global creative campaign on behalf of its sponsorship of the upcoming tournament. As the official beer sponsor of the 2014 FIFA World Cup Brazil, Budweiser has designed a holistic creative platform under the Rise As One thematic, which will serve to celebrate the moments that unite and inspire fans of the beautiful game around the world.
Read more: Budweiser Unveils Rise As One 2014 FIFA World Cup Marketing Campaign
Feb. 18, 2014 - Launching today, "Lived-In," Gap's global marketing campaign celebrates an authentic attitude, also captured in the brand's spring product collection featuring a modern and youthful interpretation of classic, casual styles. For years, Gap has shared its belief in the power of the individual by highlighting people who are always their most authentic selves. This season, the "Lived-In" attitude is brought to life by a cast of emerging and talented young artists including musicians, singers, actors and photographers.
Read more: Gap Presents "Lived-In" Spring Campaign
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