Jan. 31, 2014 - Recent data breaches are front-and-center in the public consciousness, with retailers and banks scrambling to provide answers and customers worried about the safety and security of their accounts and identities.
However, while high profile breaches serve to raise consumer awareness, as well as retailer responsiveness, some consumers are using both reactions to perpetrate more fraud. With such widespread publicity, it is likely that thousands of fraudsters with no connection to the original data breach may take notice and exploit retailer’s willingness to remediate the situation.
This type of fraud – known as “first party fraud” – happens when someone uses a verified identity to enter a transaction or account application with malicious intent. Read the full story HERE on the Retail Merchandiser blog.
Jan. 30, 2014 - A new year always presents the opportunity to take stock of where an industry is headed, and NRF's Big Show in January certainly gives those of us in the retail technology space a leg up in understanding what retailers are thinking about, talking about and planning for in the year ahead.After a very busy week and many great conversations with senior retail executives, store managers, IT innovators, partners and more, it’s exciting to get back to work with tangible feedback about what retailers are challenged by, and what they are energized by, as the ways in which today’s consumers spend their dollars continue to evolve. Here are some of the key trends and themes that resonated:
Read the full story on the Retail Merchandiser Blog
Jan. 29, 2014 - Seems like not a day goes by without hearing news about technology changing the retail landscape in stores and online. Today is no different. Read on for snippets from a few of today's top retail tech news stories.3dcart App integrates Amazon product ads into e-commerce platform - Today, 3dcart, a leading web-based e-commerce software provider, launched a new app with Amazon product ads integration for its more than 17,500 online store owners. The app will expose 3dcart merchants to a wider audience; Amazon product ads provides Amazon.com customers seamless access to products available on external websites.
Read more: Tech Wednesday - More Examples of Technology That Can Change Retail
Jan. 28, 2014 - Today Lands' End announced it is entering the body care category with the launch of its Coastal Living Body Care Collection, further expanding its position as a global lifestyle brand. The body care collection, consisting of fresh lavender and honey blossom scented body lotion, hand cream and body wash, is now available at landsend.com.
Read more: Lands' End Unveils Its New Coastal Living Body Care Collection
Jan. 27, 2014 - Lucky Charms cereal is commemorating 50 years of "magically delicious fun" with a 50-day celebration thanking fans young and old for keeping the magic alive all these years. For generations, Lucky Charms cereal has become known for frosted toasted oats and marshmallow charms, along with the iconic Lucky the leprechaun.
Read more: Lucky Charms Hits the Big 5-0
Jan. 24, 2014 - Fridays tend to be slow news days. Everyone is thinking about the weekend, but that doesn't stop everyone from sharing news they think is noteworthy. Here are a couple tales from the world of retail you may find interesting.LeSportsac announced the celebration of their 40th Anniversary. The American lifestyle bag retailer plans to celebrates their 40 years with a new store design, e-commerce site, products and various collaborations.
Read more: Friday Fun - Retail News of Interest
Jan. 23, 2014 - Get ready, America. H&M today unveiled details for a new Super Bowl commercial featuring soccer star/global style icon David Beckham. Billed as "a high-octane ride with tantalizing views of Beckham in never-before-seen positions," director Nicolas Winding Refn and David Beckham filmed two alternate versions of the action-packed 30-second spot. Fans will have the chance to determine which one the world will see on Super Bowl Sunday.
Read more: H&M, David Beckham Back With New Super Bowl Commercial
Jan. 22, 2014 - There are certain things about your trade show POP display that always remain the same. For instance, having a stellar looking display to catch people’s attention is as important as ever. It’s a staple in making sure to attract and retain customers in a crowded, competitive environment.
That means that you need to make sure that things are perfect, and have a tool kit with you that includes things such as hammers, screwdrivers, and strong tape, like professional tape from companies like Essentra.
However, technology is changing the way POP displays are run. From the planning and conceptual stages, down to the displays at your booth, it may be time to take a look at some of the technologies available to you in order to enhance the experience for your customers. Read the full story HERE on the Retail Merchandiser blog.
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