May 22, 2013 - Swirl today launched the first software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop. The Swirl In-Store Mobile Marketing Platform enables retailers to quickly and efficiently make mobile phones an engaging and value-added part of the in-store shopping experience for consumers. Alex and Ani, Timberland, Kenneth Cole, The Blues Jean Bar, Scott James, and Exhale Spa are among the first retailers to deploy the new technology at their retail stores in New York and Boston starting today.
Read more: Swirl Redefines the Retail Shopping Experience with Launch of Industry's First Micro-Targeted...
May 22, 2013 - SDL has today announced the release of SDL Fredhopper 7.5, SDL’s cloud technology for predictive targeting, personalization, onsite search and merchandizing. This latest release provides eCommerce marketers with additional capabilities to adapt an entire product catalog to target specific shoppers, at scale and with ease to ensure the best retail customer experience.
Read more: SDL Puts eCommerce Marketers In Control of Delivering a Personalized Online Shopping Experience
May 21, 2013 – LogicSource, a leading sourcing solutions firm, today announced the release of OneMarket eProcurement 11.0, an enhanced version of the core engine in its OneMarket Sourcing Solutions Suite. The new release significantly improves the speed and effectiveness of the “procure-to-payment” process associated with all print and related commodities and services, as well as other specified materials – including flexible and rigid packaging, fixtures, lighting, flooring, signage, and a variety of retail operations goods.
Read more: LogicSource Releases OneMarket eProcurement 11.0
May 21, 2013 - Ushering in a new era of cognitive computing systems, IBM today unveiled the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales.
Read more: New Watson Breakthrough Transforms How Brands Engage Today's Connected Consumers
May 21, 2013 - Millions of women across the country are making extraordinary differences in their communities every day. L'Oreal Paris believes these women should be celebrated and is committed to doing so through its signature Women of Worth program. Now in its eighth year, the program has honored 70 inspiring women for their selfless dedication to volunteerism and charitable efforts. This year, L'Oreal Paris is partnering with brand spokesperson Lea Michele to help select ten inspiring women to join the 2013 Women of Worth roster.
Read more: National Call For Nominations: L'Oreal Paris Announces Start Of The Eighth Annual Women Of Worth...
May 20, 2013 - In support of its new 4K Ultra HD TVs shipping this week, Sony Electronics today launched an integrated marketing campaign celebrating the stunning color and picture resolution of 4K.
Read more: Sony Launches 4K Ultra HD TV Marketing Campaign
May 17, 2013 - Thanasi Foods, LLC has announced yet another category first with its new Bigs - Old Bay Catch of the Day Sunflower Seeds. For more than 70 years, Old Bay has been known and celebrated for its distinctive blend of 18 herbs and spices, its time-honored taste, and the iconic yellow and blue can. Once only enjoyed by a lucky few along the Chesapeake Bay, Old Bay Seasoning has gained loyal fans all across the country.
Read more: Thanasi Foods Launches Bigs - Old Bay Catch of the Day Sunflower Seeds
May 16, 2013 – Rubie’s Costume Company Inc., has joined forces with Warner Bros. Consumer Products and DC Entertainment to produce officially licensed costumes for the Batman Grand Heritage Costume Collection. Based on the popular television series from the 60’s – the Batman Classic TV Series costume collection includes: Batman, Robin and Batgirl, along with their arch-enemies: The Joker, The Riddler and Catwoman.
Read more: Rubie’s Awarded License for Batman Classic TV Series
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