May 28, 2013 - Thousands of ice cream enthusiasts throughout the country competed to be named the winner of Baskin-Robbins' Third Annual Create Baskin's Next Favorite Flavor Contest. After tallying the online votes, Baskin-Robbins today announced that Liz DeCecco of Eastchester, New York has won the online contest with her creative and fun ice cream entry, Oreo Cookie Dough Obsession.
Read more: Baskin-Robbins Announces The Winner Of Its Third Annual Create Baskin's Next Favorite Flavor Contest
May 24, 2013 - There is little argument over whether or not smartphones and tablets are changing the way people shop. The challenge has been for brick and mortar retailers to find ways to make smartphones and tablets work for their benefit, instead of simply driving more and more commerce online. The answer may well be augmented reality technology, and Cypher Entertainment’s augmented reality technology and applications are pushing the limits of how what we see, feel and experience can be enhanced.
Read more: RM EXCLUSIVE Augmenting the Real World: Cypher Entertainment’s augmented reality technology aims...
May 24, 2013 - Pacific Sunwear of California, Inc. (PacSun) today unveiled a new pop-up retail experience in New York's SoHo district. Featuring its most prominent men's and women's brands in new, creative ways, the new PacSun pop-up shop at 583 Broadway will be open Memorial weekend through Labor Day. The pop-up shop will host special events throughout the summer, beginning with live, in-store DJ performances from May 25-27 as part of the grand opening activities this weekend.
Read more: PacSun Brings The Latest Brands And Trends Inspired By The California Lifestyle To SoHo As Part...
May 23, 2013 - U.S. smartphone penetration is approximately 57 percent so it's no surprise that consumers are using their phones to assist with shopping needs. What's interesting is 16 percent of Hispanic shoppers are using their mobile device to make purchases compared to 12 percent of general market shoppers. This was revealed in the latest issue of The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research.
Read more: Integer Group Study: More Hispanic Shoppers Use Mobile Devices as a Shopping Tool Than General...
May 23, 2013 - Handpoint MPOS offers any merchant, from market traders to multinational retailers, a simple and secure way to accept Chip and PIN card payments with a mobile device. Crucially the solution has been designed to address the complex security and IT requirements of larger merchants.
Read more: Handpoint launches new Chip and PIN mobile Point-of-Sale (MPOS) system for small, medium and...
May 22, 2013 - As the primary in-room amenities provider for Walt Disney World Resort, Disneyland Resort, Disney Cruise Line and Disney Vacation Club properties, H2O Plus has announced the expansion of a multi-year strategic alliance agreement that will extend the H2O Plus presence internationally. Through the new deal, H2O Plus products will now also be available at Hong Kong Disneyland Resort, Disneyland Resort Paris and Aulani, a Disney Resort & Spa in Ko Olina, Hawaii. In addition, H2O Plus will sponsor five runDisney races at Walt Disney World and Disneyland Resorts.
Read more: H2O Plus and Walt Disney Parks and Resorts Extend and Expand Alliance Relationship
May 22, 2013 - Swirl today launched the first software platform specifically designed to attract and influence in-store shoppers with micro-targeted digital content and real-time, personalized offers delivered to consumers' smartphones while they shop. The Swirl In-Store Mobile Marketing Platform enables retailers to quickly and efficiently make mobile phones an engaging and value-added part of the in-store shopping experience for consumers. Alex and Ani, Timberland, Kenneth Cole, The Blues Jean Bar, Scott James, and Exhale Spa are among the first retailers to deploy the new technology at their retail stores in New York and Boston starting today.
Read more: Swirl Redefines the Retail Shopping Experience with Launch of Industry's First Micro-Targeted...
May 22, 2013 - SDL has today announced the release of SDL Fredhopper 7.5, SDL’s cloud technology for predictive targeting, personalization, onsite search and merchandizing. This latest release provides eCommerce marketers with additional capabilities to adapt an entire product catalog to target specific shoppers, at scale and with ease to ensure the best retail customer experience.
Read more: SDL Puts eCommerce Marketers In Control of Delivering a Personalized Online Shopping Experience
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