Jan. 14, 2013 - Today Mars Chocolate North America introduced M&M'S Brand's new integrated marketing campaign called 'Better With M,' which includes a new 30 second television commercial that will air during the first quarter of Super Bowl XLVII. In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long 'Better With M' campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the hashtag, #betterwithmms. The first television ad from the new campaign – starring Ms. Brown – will being airing today.
Read more: M&M'S To Prove Moments Are 'Better With M'
Jan. 14, 2013 – As retailers reinvent their in-store shopping experience in the face of the continued rise of e-commerce, research released today by Cisco found that digital content from the Internet is the most powerful influence in buying decisions for the majority of shoppers in all channels. The third annual Cisco study of consumers found that on-line ratings and reviews were the most influential source for making purchasing decisions, and that shoppers increasingly want access to digital content in stores through a variety of devices. The study recommends different ways that retailers can present digital information to better influence shoppers' buying behavior -- and win higher revenue in the store.
Read more: Eight Out of 10 Consumers Shop Through Bits and Bytes, According to Cisco Study
Jan. 14, 2013 - Jessica Simpson, who recently announced she is expecting her second child, will expand the Jessica Simpson Maternity collection with partner Destination Maternity Corporation to over 800 doors by early Spring 2013. The collection is currently available at approximately 350 points of distribution including select Destination Maternity, Motherhood Maternity, and Macy's stores. Simpson launched the Jessica Simpson Maternity collection in the Fall of 2012 through an exclusive licensing agreement between Camuto Group, the master licensee behind the Jessica Simpson Collection, and Destination Maternity, the world's leading maternity apparel retailer. Spring 2013 is the third delivery for the maternity collection.
Read more: Jessica Simpson Announces Expansion Of Maternity Collection With Destination Maternity
Jan. 14, 2013 - ShopKeep POS announced today the launch of its new iPad mini register to help improve merchant operations. The new feature is a breakthrough in POS system technology and is currently on display at the National Retail Federation's Convention and Expo (NRF) in New York City. Designed to dramatically reduce wait times and enhance efficiency, the ShopKeep POS iPad mini uses the MagTek uDynamo credit card swiper and allows merchants to take orders from customers right as they walk in the store. The cashier can go down the line ringing up orders, accepting credit cards for payment, printing them to the kitchen, and emailing receipts to customers. Customers can go straight to the pick-up counter for their order.
Read more: ShopKeep POS iPad Mini Register Helps Merchants Move Through Lines Faster
Jan. 11, 2013 - Misfit Shine placed second at the Consumer Electronics Show's Last Gadget Standing. The healthcare product was an early breakaway favorite on the online vote of the competition. Despite an impassioned social media push and having the most number of page views, Misfit lost its #1 spot to Lenovo at the last minute. Shine also placed second in a live audience vote at the event based on applause level.
Read more: Misfit Shine Wins CES Top 2 Gadget
Jan. 11, 2013 - Rebuilding Together, a Safe and Healthy Housing organization that believes Community Starts at Home, is hosting its 18th annual Kickoff to Rebuild event on February 1st in the Algiers neighborhood on the West Bank of New Orleans. Rebuilding Together and Lowe's will renovate 10 homes owned by low-income families. Garrett Hartley, placekicker for the New Orleans Saints, is also planning to attend and participate.
Read more: Rebuilding Together, Lowe's revitalize homes as part of 18th Annual Kickoff to Rebuild Super...
Jan. 11, 2013 - Briggs & Stratton Corporation recently announced a multi-year agreement with GE Capital Retail Bank, to provide private label retail financing programs for power equipment and standby generators. GE Capital Retail Bank provides financial solutions for manufacturers and dealers to help grow their customer sales.
Read more: Briggs & Stratton Corporation And GE Capital Bank Introduce Retail Financing Program
Jan. 10, 2013 - Too Faced Cosmetics announced Francesca Eastwood as the new face for their Fall 2013 Collection. Working directly with Too Faced co-founders Jerrod Blandino and Jeremy Johnson, Ms. Eastwood brings her adventurous, free-spirited glamour to the brand though print advertising, merchandising materials (in-store, web) and personal appearances throughout the year. The 19-year-old California native was recently named Miss Golden Globe 2013 by the Hollywood Foreign Press Association. She struck a chord with the brand in recent press publicizing "Mrs. Eastwood & Company," the E! reality television series that she shares with her family. Daughter of Clint Eastwood and actress Frances Fisher, the rebellious blonde beauty personifies the makeup brand perfectly with her charm, glamour and outgoing personality.
Read more: Too Faced Cosmetics Announces Francesca Eastwood as the New Face for Fall 2013
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