March 7, 2013 - The Sheba brand announced today its launch of the "Sheba. Feed your passion." integrated campaign featuring actress, philanthropist and cat lover Eva Longoria."I am excited to partner with Sheba for the launch of the 'feed your passion' campaign and help celebrate the many passions of cat lovers," said Eva Longoria. "My fans know that I am passionate about things like acting, charitable giving, cooking and dancing, but taking part in this campaign has helped me showcase my passion for pets – especially cats."
Read more: Eva Longoria, Sheba Introduce New Campaign Celebrating The Many Passions Of Cat Lovers
March 7, 2013 - Walmart today launched an online destination on Walmart.com that gives shoppers who want to buy unique and interesting products the opportunity to do so while supporting small women-owned businesses around the world. With each purchase, consumers lift and empower the women behind these products to create new jobs and improve both their own lives and the lives of their families and communities. At launch, Empowering Women Together will offer shoppers more than 200 items from 19 businesses in nine countries.
Read more: Walmart Launches Online Site That Connects Shoppers with Products Supporting Small Women-Owned...
March 7, 2013 - What do you do with over ten years of combined experience at one of the world's most outstanding online retailers? If you're Lianna Shen and Alex Kirmse, you do it all over again, but with a twist."This is a different kind of retail," said Shen, Co-Founder and CEO of Fairejour.com. "A certain group of consumers out there are becoming more aware. They like to know where things are made, how they are made, and who makes them. That is our market."
Read more: Ex-Zappos Leaders Launch Fairejour, a Thoughtful Online Retail Experience
March 6, 2013 - The American Red Cross and Keebler are continuing their partnership to sweeten the deal for donors who give lifesaving blood for those in need. After each blood and platelet donation, the Red Cross and Keebler treat donors to cookies and beverages as a way to say 'thank you' for making a positive difference in the lives of others. Keebler signed on with the Red Cross in August 2011 and is now pledging another two years of donated cookies, equivalent to six million cookies per year. The company's "Be a good cookie. Get a good cookie." campaign promotes the importance of giving blood.
Read more: American Red Cross, Keebler Keep Blood Donation Sweet
March 6, 2013 - Lands' End introduces an exclusive new swimwear technology that knits varying levels of tension control into the lining of Shape & Enhance swimsuits. This breakthrough in swimwear is accomplished through a body mapping process that targets the areas women most want to smooth, while still offering comfort and freedom of movement. The Shape & Enhance collection features silhouettes in one-pieces, tankini tops and a choice of skirted or bikini bottoms, and is currently available at www.landsend.com.
Read more: Lands' End Introduces Exclusive Shape & Enhance Swimwear Innovation
March 6, 2013 - SSP America, in partnership with JFKIAT, announced a new food and beverage program of nationally celebrated, award-winning chefs and innovative, original restaurant concepts to create an unparalleled dining experience for travelers through John F. Kennedy International Airport's Terminal 4. The star-studded line-up includes chefs and restaurateurs with deep roots in New York's melting pot of world cuisine: Marcus Samuelsson and Danny Meyer. These multiple award-winning figures are proud to bring their popular culinary expertise to the passengers of JFK, including New York's first-ever airport Shake Shack and Blue Smoke.
Read more: SSP America, JFKIAT Partner to Introduce Celebrity Chefs And Award-Winning Restaurants To JFK...
March 5, 2013 – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. announced that, for the fourth consecutive season, it has supported the CFDA/Vogue Fashion Fund “Americans in Paris” initiative with 10 selected designers. The showroom, located at Le 8 Valois, by the Jardins du Palais Royal in the heart of Paris, was open from March 2 to March 4, 2013, during Paris Fashion Week. The showroom displayed the 10 designers’ Fall 2013 collections, ranging from women’s and menswear to eyewear and fine jewellery. International press, buyers and VIPs attending Paris Fashion week were invited to visit the showroom.
Read more: Tommy Hilfiger Celebrates the CFDA/Vogue Fashion Fund "American in Paris" Program
March 5, 2013 - Lionsgate's home entertainment and box office appeal through its young adult-focused franchises remains strong as Summit Entertainment's blockbuster "The Twilight Saga: Breaking Dawn - Part 2" sold an estimated 3.85 million combined DVD and Blu-ray units in its home entertainment launch over the weekend, an increase over the debut weekend of "The Twilight Saga: Breaking Dawn - Part 1" last year. "The Hunger Games" and "The Twilight Saga: Breaking Dawn - Part 1" ranked as two of the top four home entertainment releases of 2012. Lionsgate acquired Summit Entertainment in January 2012.
Read more: The Twilight Saga: Breaking Dawn - Part 2 Sells an Estimated 3.85 Million Units in Debut Weekend...
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