Feb. 14, 2013 - Fifty years ago this month, Scholastic published the original 'Clifford the Big Red Dog' book by Norman Bridwell. Today, Valentine's Day and Clifford's official birthday, the global children's publishing, education and media company, announced the release of new branded products, programs and promotions in conjunction with its yearlong celebration. Following September's Biggest Birthday Party Ever event that was streamed to thousands of classrooms nationwide, this month will see the publication of 'Clifford's Birthday Party'(published simultaneously in e-book and Spanish editions), the release of the DVD 'Celebrate with Clifford,' new consumer products and 'Clifford's Big Birthday App' on Google Play, a national contest launch and local events.
Read more: Scholastic Celebrates The 50th Anniversary Of The Original Publication Of Clifford The Big Red Dog
Feb. 14, 2013 - Stride Rite, the leader in premium children's footwear, today announced the introduction of its Star Wars by Stride Rite Trilogy of the Lights, an epic collection of sneakers with unique light-up technology only available through the innovation of Stride Rite. The collection features three sneaker styles inspired by Star Wars characters and lore, each with its own unique light-up technology. The Star Wars by Stride Rite Trilogy of the Lights campaign is illustrated in two fifteen-second commercials airing in February on Cartoon Network and Disney XD. The imagination-inspired commercials show mini-Jedi Knights gliding into their Star Wars shoes and transporting themselves into the never-ending battle between the light and dark side of the Force.
Read more: Star Wars By Stride Rite Trilogy of the Lights Collection Offers Unique Light-up Technology
Feb. 13, 2013 - Shopkick, the most widely used real-world shopping app, today announces that Nielsen ranked shopkick as the 34th most widely used of all roughly 1,000,000 mobile apps in December 2012, ahead of other popular apps such as Skype, Yelp, foursquare, CNN, Angry Birds and Fandango. While still trailing giants like Facebook, YouTube and Twitter overall, shopkick dominated the shopping category during the holiday season, with more frequent and prolonged usage than all physical retailers' own apps including Starbucks, Walmart, Walgreens, Kroger, and Safeway.
Read more: Shopkick No. 1 Most Frequently Used Shopping App and Now No. 34 of All Mobile Apps in the U.S.
Feb. 13, 2013 - According to an Overstock.com survey of 474 of its customers, earrings are the most desired jewelry gift for Valentine's Day, with 49 percent of the survey participants choosing earrings over necklaces, rings, bracelets or watches. Surprisingly, engagement rings are less in demand this year. Only 8 percent of survey respondents designated engagement rings as their choice for a Valentine's gift.
Read more: Overstock.com: Earrings Are Most Wanted Jewelry For Valentine's Day
Feb. 13, 2013 - Dolphin Organics announced that is has begun national distribution with KeHE. Both of their brands – Dolphin Organics, a line of NSF certified organic personal care products for babies and young children, and DO Naturals, their newest line of natural skin and hair products designed for tweens to young adults – are available through KeHE.
Read more: Dolphin Organics goes national with KeHE
Feb. 12, 2013 - Spring training kicked off in Lakeland, Fla. with the Topps Company, one of the leading manufacturers and marketers of sports trading cards, creating the World's Largest Baseball Card to celebrate the return of baseball nationwide and the new 2013 Topps Baseball Series 1 cards. Detroit Tigers first baseman Prince Fielder and nearly 100 youth baseball players from Lakeland City Baseball unveiled the largest card ever created. Measuring nearly 90 ft. tall and 60 ft. wide, this massive baseball card depicts the image of Fielder, who appears on the cover of the Topps 2013 Series 1 box.
Read more: Topps Kicks off the Return of Baseball with World's Largest Baseball Card
Feb. 12, 2013 - Amazon extends its domination of e-retail into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition, released today by customer experience analytics firm ForeSee. In a survey of more than 6,200 consumers collected during the peak holiday shopping season between Thanksgiving and Christmas, the retail juggernaut scored highest among 25 of the top mobile commerce companies. The report shows that consumer satisfaction with the mobile retail experience is improving, as the Index climbs two points since last holiday season to 78 on a 100-point scale.
Read more: Amazon, QVC, Apple Dominate the ForeSee Mobile Retail Satisfaction Index as Customer Experience...
Feb. 11, 2013 - Saban Brands announced today that Fisher-Price Inc., the leading manufacturer of infant and preschool toys and a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013, and is inspired by the Paul Frank family of characters and its iconic monkey, Julius. Fisher-Price plans to produce a full range of products including playsets, plush, role play toys and more for the global marketplace.
Read more: Saban Brands and Fisher-Price Launch Strategic Partnership to Create Julius Jr. Toys
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