Dec. 17, 2012 - Stella Artois, the world's best-selling Belgian beer, announced today that its innovative holiday greeting app, Holiday Carole - actress Alive Eve - has sung on six continents and poured a full Chalice of Stella Artois every thirty seconds since her journey began in late November. The Stella Artois Holiday Carole Facebook app is the most sophisticated take on the holiday-card tradition, which began in mid-nineteenth-century London. Unlike its printed forebears, the Stella Artois holiday card is fully digital and interactive. Enter a friend's name and home address, and Holiday Carole takes a digital journey to the friend's home, via video, in the backseat of a stylish Citroen DS. Carole presents the recipient – virtually – with a song, a holiday greeting and a limited-edition bottle of Stella Artois. The video is populated with real-life street scenes drawn from Google Street View, rendering a magical mix of reality and fantasy.
Read more: Stella Artois Holiday Carole App Surging in Popularity
Dec. 14, 2012 - The Snapware brand today announced a collaboration with Chef Emeril Lagasse to bring order to kitchen chaos with Emeril by Snapware via multichannel retailer HSN. To celebrate National Organization Month and football's biggest game day, the Get Organized and Get to the Big Game Sweepstakes delivers solutions, recipes and a chance for one fan to visit New Orleans to watch every snap of the big game February 3, 2013.
Read more: Snapware and Emeril Lagasse Team Up to Make Party Planning a Snap
Dec. 14, 2012 - RetailMeNot.com, the largest online coupon site in the United States, today released another holiday edition of its Shoppers Trend Report (STR), revealing findings from a poll conducted by The Omnibus Company on how much holiday gift shopping consumers have completed so far and factors that influence their purchasing decisions. Conducted between December 3rd and December 10th, 2012 among 1,106 U.S. residents, the survey indicates that 55% of holiday shoppers still have half of their gift purchases to make, 14% of holiday shoppers have yet to complete any of their shopping and males are more likely than females to have not started shopping (17% versus 11%).
Read more: RetailMeNot Report: 55% of Holiday Shoppers Still Have Half of Their Gift Purchases to Make
Dec. 14, 2012 - A new survey of online shoppers revealed consumers have higher expectations of online shopping than ever before. ShopRunner, which brings together a network of retailers to deliver powerful shopping services, conducted the survey to understand today's online shopping drivers and found that consumers are not concerned solely about free shipping on purchases, but free return shipping is increasingly at the forefront of their needs.
Read more: ShopRunner Survey: 81% of Online Shoppers Not Likely to Purchase Again From Retailers Who Charge...
Dec. 13, 2012 - The digital publishing startup Byliner announced today a collaboration with The New York Times for a series of co-produced e-shorts that play to the Times's longstanding reportorial strengths in culture, politics, sports, business, science, and health and feature some of its finest writers. The collaboration will yield up to a dozen New York Times / Byliner Originals in the next year. Most will be entirely new stories not available in the paper or at NYTimes.com, while others will occasionally grow out of related Times reporting. These Originals, ranging between 10,000 and 20,000 words, are written to be read in a single sitting.
The first co-published title, Snow Fall: The Avalanche at Tunnel Creek, by Times reporter John Branch, will be released this Monday, December 17. In it, Branch tells the harrowing narrative of a group of world-class skiers caught in a deadly avalanche in Washington State. It expands significantly on an article that will publish in Monday's paper.
Read more: The New York Times Collaborates with Byliner on a Line of Original Short E-Books
Dec. 13, 2012 - Own, a new skin health company featuring clean formulations enhanced by clinically-proven technology, unveils the My Own app, a revolutionary patent-pending diagnostic tool that brings the power to measure and track the aging process to users' fingertips. Free to download from Apple's iTunes store, Google Play, and www.ownproducts.com, My Own app analyzes a photograph of the user and provides a clinical evaluation of the major signs of aging, along with nutrition, wellness and beauty recommendations based on individual aging results.
Read more: 'My Own' Skin Care App Reveals Personal Beauty Numbers
Dec. 13, 2012 - A group of young Chicago companies are giving fans the unique opportunity to be immortalized with their own character, storyline and interactive game figure in the Box-O-Zombies game that is scheduled to be released April of 2013 on Apple iOS-based mobile platforms. "We are really excited to give our Zombie hoard the opportunity to immortalize themselves as one of these action figures," said Box-O-Zombies Creator Shawn Recinto, Immersive Realms.
Read more: Immersive Realms and NFC Data Want You to Explore Your Inner Zombie this Holiday Season
Dec. 12, 2012 - Starting December 14, the popular kids hit Moshi Monsters will invade McDonald's restaurants throughout North America for a Moshi Monsters Happy Meals promotion. The special program will give fans from coast-to-coast a chance to get their hands on exclusive Moshi Monsters toys for four weeks during the holiday season.
One of eight different colorful characters from the Moshi Monsters universe will be featured in every McDonald's Happy Meal, including an all-new, top-secret mystery Moshling to be unveiled as part of the month-long promotion. The collectible figures (exclusive to McDonald's) will include fan favorites Katsuma, Poppet and IGGY along with Furi, Jeepers, Shishi and Luvli, while supplies last. Each Happy Meal also comes with a free three-day membership to MoshiMonsters.com. The promotion will last from December 14 to January 10.
Read more: Moshi Monsters Happy Meal Promotion Launches In The U.S.
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