After 12 years in exile, SURGE is back. The drink that debuted in 1996 and was taken off the market in the early 2000s is back thanks to brand that successfully lobbied The Coca-Cola Company to bring back the drink. SURGE is Coke’s first discontinued brand to make a triumphant return to the market.
Read more: Power SURGE
Lots of activity taking place at Joester Loria Group. Jessica Wichard (left) and Katie Cosgrove (center) have been promoted, while Nate Solum (right) has joined the agency.
Read more: Joester Loria Announces Promotions and New Hires
Legendary providers of customer service like Zappos, Disney, Nordstrom, and Ritz-Carlton are the exception rather than the norm, according to service expert Steve Curtin. He explains the three elements common to all exceptional customer service experiences—the idea that customer service should be the highest priority of every employee, noting that it’s always voluntary and the employee chooses to deliver exceptional service, and it usually costs no more to deliver than poor service. He explains that companies that provide ordinary customer service aren’t asking their employees to provide the exceptional service, that in return could potentially lead to exceptional results.
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Touch by Alyssa Milano, the premiere women’s sports-licensed fashion brand, will launch its first ever line of maternity wear in fall 2015.Touch by Alyssa Milano – which launched in 2007 under G-III Apparel Group – is the only women’s fashion brand licensed by all major sports leagues, NCAA and NASCAR and currently consists of clothing, jewelry, and eyewear offerings. The launch of Touch by Alyssa Milano Maternity will include NHL, NCAA, NFL and NASCAR licensed merchandise.
Read more: Touch by Alyssa Milano to Launch Maternity Line in Fall 2015
The first Angry Birds Stella game is here. Join Stella and her friends Willow, Dahlia, Poppy, and Luca on a quest to reclaim Stella’s scrapbook and stop power-hungry Gale from destroying Golden Island with her obsessive hunt for the mysterious Golden Egg.Angry Birds Stella brings tons of new twists to slingshot gameplay. There’s an all-new set of characters with kick-ass superpowers, a beautiful new setting on Golden Island, and a scrapbook where players can gather their achievements and unlock variations of the characters.
Read more: Own Your Superpower!
Pro Merch has unveiled its Fall 2014 line of NFL player-inspired fashion tees designed and sold exclusively at Target. The unveiling serves as the official launch of the brand's exclusive partnership with NFL Players Inc. (NFLPI), the marketing and licensing arm of the NFL Players Association. The collection is available at more than 1,000 stores nationwide and at Target.com. Pro Merch will also offer the apparel on its website at MyProMerch.com.
Read more: Pro Merch, NFL Players Inc. Apparel Unveiled
Kipling North America, a division of VF Sportswear, Inc., has announced the launch of its Always On Collection with an interactive, pop-up experience in New York City's Grand Central Terminal on Wednesday, September 17th from 1 to 5pm and Thursday, September 18th from 1 to 7pm. Made with the weekday working to weekend brunching woman in mind, the Always On Collection, which launched on Kipling-USA.com, remains true to Kipling's lightweight and affordable sensibility, but places an emphasis on elevated style."Grand Central Terminal is an iconic, bustling space filled with women that are always on the go, which makes it the perfect backdrop for the launch of our Always On Collection. We're so excited to connect with our fans there and introducing Kipling to new ones," said Julie Dimperio, president of Kipling North America.
Read more: Kipling to Launch New Handbag Collection, Takeover Grand Central Terminal
Sanrio has revealed details for Hello Kitty Con 2014, the first official Hello Kitty fan convention in the world. Presented in conjunction with Target, Hello Kitty Con was developed in celebration of Hello Kitty's 40th Anniversary and will take place at The Geffen Contemporary at MOCA (The Museum of Contemporary Art), Downtown Los Angeles October 30 – November 2. This milestone event will place Hello Kitty fans at the center of the ultimate interactive experience, inviting them to immerse themselves in a never-before-seen environment where the world of Hello Kitty is celebrated, explored and experienced. Tickets for Hello Kitty Con 2014 are available to purchase now at http://www.sanrio.com/hellokittycon-tickets/.
Read more: Sanrio Reveals Hello Kitty Con 2014 Details
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