As viral video and video engagement become standard in our social media lives, more companies are utilizing its potential. Walgreens recently announced that it was partnering with social media competition app Challenged to drive social engagement and boost beauty sales. Walgreens believes mobile and social are important components to connecting with its customers in today’s socially driven marketplace.
The Challenged app delivers a creative experience for people to challenge their friends or compete in challenges from celebrities and companies. This is Walgreens’ first foray into utilizing the app.
Through the app, Walgreens is challenging users to “bring their best summer beauty tip to life” by creating a 12-second video using CIRCA Beauty or Nonie Crème Colour Prevails, brands and products available exclusively at Walgreens. The challenge runs from June 9 to July 8.
Read more on the blog.
With popular titles such as How to Train Your Dragon and Shrek, DreamWorks is already a household name. But now it’s teaming up with LA-based creative company, Omelet, to completely reinvent its retail strategy and engagement. The four-year deal gives Omelet all the rights to promote DreamWorks’ intellectual property with retailers in the United States, Canada, the United Kingdom and Latin America, utilizing both physical and digital experiences. Omelet has a diverse background and has been responsible for many successful retail campaigns, such as the customized Game of Thrones season three DVD box sets given to celebrities, Whole Food’s “Love Local” program to connect larger brands with local communities and the Xbox One commercials featuring Breaking Bad’s Aaron Paul.
Apple is jumping on the music streaming service bandwagon with Apple Music. I’m honestly surprised it took them so long, considering they practically pioneered on-the-go listening with iPods. (Not counting Walkmans and portable CD players, of course.) You’d think that streaming services would come naturally to them. But Apple announced at WWDC that it would be releasing this service on iOS devices come June 30, along with its next iOS update. Android and Apple TV users won’t get it until the fall.
When prospects want to learn more about your company, they typically head directly to your website. If they like what they see, the next stop is online customer review pages to confirm that the claims you make about your offerings are factual.
But what if you don’t have any solid reviews out there for potential customers to view? There’s a possibility they may have doubts and take their business elsewhere.
Unfortunately, obtaining reviews from customers may be quite challenging if you’re crunched for time or don’t know where to start. Here are some ideas worth considering:
Get the rest on the RM Blog
Early to Build Distribution Networks that Live Up to Intense Holiday Demands
Delayed packages and mismatched orders characterized the 2013 holiday delivery debacle and last year saw retailers starting holiday planning months ahead. To compete effectively during the 2015 holiday season, retailers are taking a more holistic view of their supply chain real estate.
The journey to a flexible, functional distribution network is a dynamic model, and it’s vital to have the right real estate strategy in place to support growing omnichannel expectations.
For those beginning to shop for the right retail distribution real estate, we’ve captured some key changes executives can expect in today’s market:
Get the full story on the RM Blog
When companies suffer from something like a data breach or lose their relevancy to customers, their reputation takes a hit as well. A new study released by the Reputation Institute – “2015 U.S. Retail RepTrak: Reputation Leaders in U.S. Retail Industry” – analyzes what makes or breaks a company’s reputation.
Reputation is all tied into sales and if your reputation is tanking, you’ll lose the customers that trust you to deliver a specific service or product and, ultimately, your business altogether.
Read more on the RM Blog: http://blog.retail-merchandiser.com/?p=676.
The global movement toward sustainability went full-throttle in April. Earth Day fell on April 22nd, just prior to the two-year anniversary of the Rana Plaza factory collapse. This was followed shortly after by the earthquake in Nepal. The combination of these events created more discussion around sourcing, forcing people to take a closer look at the repercussions of manufacturing products abroad.
As the public was bombarded across channels – from social media to commercials, articles and celebrity activism – it got me thinking: Have you ever heard the expression "it takes 1,000 whispers to make a shout"? Well these 1,000 statements caused a collective moment toward awareness around ethical sourcing. There were several dialogues that set-off the wave of conversation in April. Here’s what came out of them:
Why should consumers shop with you if they can purchase what you’re selling at a lower price elsewhere? That’s just one of the dilemmas retailers face when trying to attract and retain loyal customers. And while you can’t necessarily control what the competition is doing, you do have the ability to deliver the ultimate shopping experience so they can keep coming back for more.
Here are some ways to boost customer loyalty in your retail establishment:
Page 9 of 88
Click below for New & Notable products: