August 1, 2014 - Despite the gains that ecommerce has made in recent years, the brick-and-mortar store still rules as the retail industry’s largest sales channel by a large margin: up to 85 percent of transactions take place in stores. Yet frustratingly, retailers have a pretty big blind spot when it comes to understanding and analyzing what happens in the store. Clickstream analytics are a given in e-commerce, but capturing accurate data in the real world is more complex and demands different approaches and solutions.
Today’s multichannel retailers must address the “insight gap” that exists between their online and brick-and-mortar channels. In-store analytics are needed to do this, but how mature is this emerging technology market? What are the top drivers, and top concerns, for retailers evaluating technologies and planning deployments? These are some of the questions that Brickstream set out to answer in a recent survey of 124 executives from global retail corporations. The study, Retail Analytics: What’s In-Store? has uncovered a number of interesting findings, including the following:
Read the full story on the Retail Merchandiser blog
July 28, 2014 - Simmons Bedding Company announced its plan to revolutionizes the in-store sales experience by introducing digital retail sales tools aimed at simplifying the sell. The company also expanded the offering of its ComforPedic iQ line with two new plush feels and a popular introductory priced model.
Read more: Simmons Launches New Digital Selling Tools, Expands ComforPedic iQ Line
July 25, 2014 - Musical instrument manufacturer Peavey Electronics is showing brand new officially licensed guitars and accessories at Comic-Con International in San Diego. Attendees have the opportunity to test drive, purchase and win guitars adorned with graphics based on Teenage Mutant Ninja Turtles, Spider-Man, Star Wars and more.
Read more: Peavey Electronics Unveil New Licensed Products at Comic-Con
July 24, 2014 – Looney Labs is introducing a new assortment of tabletop games at Comic-Con International including new Fluxx games inspired by hit shows on Cartoon Network.
Regular Show Fluxx highlights the hit show’s lead characters, a blue jay named Mordecai and a raccoon named Rigby, who are best friends working as groundskeepers at a local park. Created by JG Quintel, more than 150 Regular Show episodes have been created since the Emmy Award-winning series debuted on Cartoon Network in September 2010.
Read more: Looney Labs Debuts Fall Line-Up
July 23, 2014 - Humble Bundle and award-winning publisher IDW Publishing, under license from Hasbro, are kicking off San Diego Comic-Con with a digital comic collection of epic proportions. Customers can pay what they want while also supporting a child-focused charity in the Transformers Humble Bundle presented by IDW.
Read more: Say Hello to the Transformers Humble Bundle
July 21, 2014 - Brixmor Property Group, owner and operator of the largest wholly owned U.S. portfolio of grocery-anchored shopping centers, has leased more than 97,000 square feet of retail space to five national retailers at Westminster City Center in Westminster, Colo. Repositioning several anchor spaces provided an opportunity to enhance the center's merchandising mix with the addition of new retailers including Ross Dress for Less, Jo-Ann Fabric and Craft Store, Ulta Beauty, Dress Barn and The Tile Shop, all opening this year.
Read more: Westminster City Center Filling Up
July 17, 2014 - Joester Loria Group has announced a new juniors fashion licensee for Pepsi with the addition of JC Fits. The JC Fits Pepsi collection will be launched at MAGIC next month.JC Fits is a leading manufacturer of fashion apparel, and it will introduce a collection of trend driven Juniors fashion tops into market. The Pepsi line will be refreshed seasonally and is set to include a variety of styles & accents such as tanks, crop tops, fringe and unique cut and sew silhouettes.
Read more: JC Fits Pepsi Just Right
July 16, 2014 – Rubie’s Costume Company Inc. announced the launch of costumes, masks, accessories and makeup inspired by Marvel Studio’s upcoming action-adventure film, Marvel’s Guardians of the Galaxy, from the studio behind global blockbuster franchises including Avengers, Captain America, Iron Man, and Thor.
Read more: Marvel's Guardians of the Galaxy Costumes from Rubie's
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