Customers are finding new ways to utilize their own technology to make for a better, easier shopping experience, and now retailers are realizing they must do the same. Most retailers, however, are stubborn, finding the implementation of new technology cumbersome. According to Forrester’s new report “The Future of the Digital Store,” more than 20 percent of shoppers pricecheck on their phones while in store aisles, therefore, retailers need to jump on the new technology as soon as possible or they could lose out on valuable sales.
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The eighth annual installment of the Zebra Technologies Corporation Global Shopper Study found that shoppers are very interested in Wi-Fi and location-based, in-store services such as mobile coupons (51 percent), shopping maps (45 percent) and associate assistance (41 percent).
These findings support Zebra’s One Store, One Experience campaign - focusing on brand experience, delivery and fulfillment, loyalty, big data and store mobility to transform the connected customer experience. With higher customer expectations, retailers acknowledge that the role of technology has never been greater.
The study identified that more than one-third of shoppers (34 percent) believe they are better connected to real-time information than in-store associates. Meanwhile, 64 percent of shoppers would be willing to purchase more merchandise if they received better customer service and over one-half (52 percent) value retailers who use technology to make the shopping experience more efficient.
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Patagonia has recreated the iconic Snap-T pullover in six exclusive styles for Fall ‘15, using innovative material combinations to represent Patagonia’s dedication to tinkering and design evolution – and to celebrate the stories and history that are intrinsically woven into the fabric of each Snap-T.
The Fall ‘15 exclusive collection celebrates the Snap-T pullover. Just like the original Snap-T, every piece in the Snap-T collection is beautifully rendered, versatile, true to its roots and built to last for years. Mashed up with Traceable Down, recycled wool, recycled polyester, and organic cotton, Patagonia’s designers have created something new and special, evolved but unchanged for Fall ‘15 – while knowing that the one scrunched up in the trunk of the car will always be a favorite.
“When the Snap-T was initially created in 1985, it was the most technical fleece and the best insulation available,” said Helena Barbour, Patagonia’s Business Unit Director, Sportswear. “It has retained the same functionality, features and classic silhouette over the years, but we are constantly evolving it, challenging our processes, experimenting with fabrics. The new collection pays homage to the heritage of the Snap-T and to Patagonia’s designers who continue to improve the style, fit, materials and quality.”
Some of the projections for the “Internet of Things” (IoT) sound straight out of a wild science fiction movie, from self-replenishing refrigerators to cars that drive themselves. According to a recent Gartner study, the world will see 25 billion Internet-connected “things” by 2020. It further estimates that IoT will produce close to $2 trillion of economic benefit globally by transforming many enterprises into digital businesses and improving efficiency, as well as producing new sources of revenue. Retail, in particular, is a sector that can expect significant IoT-based upgrades.
Digital now drives in-store traffic; is your network ready?
Retailers need to rethink the notion that online shopping steals or cannibalizes their brick-and-mortar sales. While it’s true that in-store visits have dropped thanks largely to digital e-commerce, the value of each in-store visitor has risen tremendously.
According to a recent Deloitte study, digital influences 36 cents of every dollar spent at retail stores. Digital also impacts in-store sales rates; consumers using digital devices in the store convert at a 40% higher rate. Consumers visit less, but are better informed about what they want when entering a store. Each trip is more purposeful and they buy more.
The problem is those conversion rates drop precipitously when the in-store digital experience fails to deliver a positive customer experience. Even a few second delay on an in-store Wi-Fi network can send an otherwise promising customer out the door. Considering that 70% of millennials shop with their mobile device in hand according to a recent report from MSLGROUP and the Hartman Group, retailers cannot afford a poor experience. And with social media, a single bad experience can exponentially influence a retailer’s customer base.
More and more retailers are taking advantage of beacon technology, but many don’t understand that they can be used for more than just offering coupons to consumers. They can be valuable tools in driving traffic and sales to retailers, along with providing customers with real-time, engaging experiences that can better connect them to the retailer’s brand. If customers are engaging in a different, but fun way, they’ll likely be more inclined to purchase and perhaps become repeat visitors. Beacons are even popping up in the fast food industry, stadiums, concert venues, theaters and banks.
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One of the best ways to show your fandom is by wearing it. Whether you’re a fan of wrestling, horror television or a classic cartoon series, these garments are for you.
Cause marketing campaigns have become a trend this back-to-school shopping season. A study by The Case Foundation found that millennials develop social consciousness earlier in life than former generations and have a strong desire to help others, offer funds to charities and generally want to give back to their communities. Thus, retailers are taking advantage of this during the back-to-school shopping season to inspire millennial shoppers to give back with their cause marketing and loyalty programs.
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