April 30, 2014 - Three Daughters International, LLC, announced the launch of the Global Girl line of dolls, a collection of ethnically diverse dolls and companion books that provide young girls with a window into modern day cultures through play and reading. "We believe the most natural way to promote and teach a global perspective is to pique our children's natural curiosity in the world around them via play and reading. The Global Girl doll brand provides a unique experience that will foster a deeper appreciation and understanding of different cultures and traditions that will better prepare children for the future. Children are primed with a sense of wonder and endless possibility that should be nurtured through thoughtful toys," says Kimberly Briner Conrad, Brand Marketing and Development Consultant, Global Girl.
Read more: Global Girl Introduces Diverse, Educational Dolls and Kid's Books
April 29, 2014 - Walgreens has announced the launch of the 2014 Walgreens Way to Well Health Tour with AARP. For six years, Walgreens and AARP have conducted the community outreach program dedicated to providing free preventive and early detection health services to communities across the country. Now through December, Walgreens will use the tour to provide free health tests, assessments, education and consulting services with a renewed commitment to the everyday health of Americans nationwide.
Read more: Walgreens, AARP Lead the Way to Well Health
April 28, 2014 - TAG Heuer, the world leader in prestigious and high-end chronographs, announced the signing of soccer superstar Cristiano Ronaldo to a long-term partnership as a TAG Heuer Brand Ambassador. Two-time Ballon d'Or winner, Real Madrid forward and Captain of the Portugal team for the coming World Cup in Brazil, Cristiano Ronaldo joins a roster of TAG Heuer sports stars and celebrities that includes film actors Cameron Diaz and Leonardo DiCaprio, WTA tennis champion Maria Sharapova, Formula One World Champion Jenson Button, World Rally Champion Sebastien Ogier and the entire crew of 2013 America's Cup winner Oracle Team USA.
Read more: Cristiano Ronaldo Joins TAG Heuer as Global Ambassador
April 25, 2014 - Pandora Jewelry and the National Football League (NFL) have joined forces to introduce a collection of Pandora charms to represent each of the League's 32 teams. The collection will hit Pandora retailers in the United States starting May 1, and also will be available for purchase online at www.NFLShop.com and in select stadium shops.
Read more: Pandora, NFL Team Up
April 24, 2014 - Under Armour opened the doors of its newest specialty retail location today at 583 Broadway in the SoHo neighborhood of New York City. With a focus on cutting-edge products and design, the SoHo Brand House is Under Armour's largest retail store to date and an example of the brand's commitment to offering customers a superior shopping experience.
Read more: Under Armour Opens "Brand House" Specialty Store in NYC
April 23, 2014 - This spring, VTech will introduce new products that build upon its legacy as a learning authority. New spring products were added to its award-winning infant and preschool, Switch & Go Dinos and Go! Go! Smart Wheels lines as well as new Learning Cartridges for its popular kid-friendly InnoTab Learning Tablets, offering engaging, innovative introductions that make learning fun.
Read more: New Toys from VTech
April 22, 2014 - As today marks the 44th-annual Earth Day observance, it is no surprise that many companies are taking this opportunity to promote their sustainability initiatives. From Tim Hortons to Kroger and beyond, the eco-friendly message is clearly a major part of positioning many brands. Here is a look at just a few of the companies that are touting their "green" thumbs today.
Read more: Earth Day: Promoting Green Initiatives
April 21, 2014 - When customers visit your website, they're looking for an experience. Your impressive corporate structure means nothing to prospects. What they want is authenticity, a spark of personality that creates a connection. Companies are moving away from transactional relationships and implementing charisma in their strategy. Successful marketing practices revolve around establishing personal bonds through online platforms.
With mass consumer data at our fingertips, consumers come to expect personalized service in exchange for personal information. A survey by Accenture reveals 49 percent of consumers gladly support tracking data to inform their future purchases and remain aware of product availability. Start getting real with your marketing strategy and reap profits that are anything but virtual.
Read more: Humanize Your Marketing Strategy
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