Strategic partnership

SPINS, a leading wellness-focused data, analytics and technology provider in the US, has announced a new strategic partnership with the Independent & Neighborhood Pet Retail Association (IndiePet) to become its official data provider.


Launched in late 2020, the IndiePet Association is the only organization solely focused on strengthening the approximately 8,000 independent and neighborhood pet retail locations serving pets and pet parents across North America.

This partnership will allow IndiePet members the ability to scale their businesses by: Differentiating Their Store – discover the newest product innovations and stand out from big-box and online retail; Identifying Shopper Trends – to gain their fair share of pet innovation and stay relevant to their shopper using SPINS unique pet-specific product attributions; and Benchmarking Their Performance – understand how their store is performing compared to other independent pet retailers.