American Greetings Taps Seltzer Licensing Group For Care Bears Expansion


Unknown 1Seltzer Licensing Group will work closely with the American Greetings Entertainment licensing team to identify new opportunities in the food, beverage and HBA categories.

American Greetings Entertainment, the intellectual property and outbound licensing division of American Greetings, has tapped New York-based Seltzer Licensing Group to expand the iconic Care Bears™ brand in the food, beverage and health & beauty aid categories.

Seltzer Licensing Group will continue to drive the brand message around caring and sharing in these categories where there is a strong emotional affinity with the Care Bears’ multi-generational fan base at grocery, drug, and mass retailers, according to a press release.

Additionally, Seltzer Licensing Group will work closely with the American Greetings Entertainment licensing team to identify new opportunities in the food, beverage and HBA categories, building on an already successful program that focuses on bringing color, caring and fun, to products such as baked goods, snacks, and frozen novelty items. Anniversary successes in 2017 include a collaboration with Sprinkles Cupcakes, which saw the boutique bakery top their cupcakes with a Care Bear-decorated fondant.

“Millennial moms who grew up with the Care Bears love and trust the brand, kids are all about the collectability of the toys and young adult hipsters can’t get enough of our Care Bears lifestyle products,” says Janice Ross, Business Development and Head of Global Licensing. “With the expertise of Seltzer Licensing Group, we look forward to continuing the momentum in the food and beverage arena.”   

“Having just celebrated the 35th anniversary, Care Bears continues to delight fans of all ages with new product offerings,” says Stu Seltzer, president and founder of Seltzer Licensing Group. “There are very few brands that reach both parents and children alike, and Care Bears has established itself as a timeless, evergreen brand. We at Seltzer Licensing Group are excited and honored to be working with such an iconic brand.”


American Greetings Taps Seltzer Licensing Group For Care Bears Expansion