Best Practices for Harnessing Offline Data


 

There has been an explosion of data from consumer buying and non-buying habits with e-commerce becoming ever-more dominant in retail. It’s largely leading a major transformation in the retail industry whereby retailers are facing greater competition than ever before. To remain competitive, the traditional brick-and-mortar sector has to embrace technology with the intensity that’s been powering e-commerce businesses.

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Best Practices for Harnessing Offline Data