Joester Loria Group secures new licensing deals for Hearst publication, Popular Mechanics, with Round 2 LLCJan. 23, 2012 – The Joester Loria Group has brokered a deal on behalf of Hearst publications with Round 2 for a line of Popular Mechanics scientific toys. Popular Mechanics has empowered its readers with the spirit of invention and power of knowledge. The brand will now capture young imaginations with a range of scientific toys.Products will include “build your own” battery powered remote control toy, solar and dyno powered toys, forensic kits, telescope and microscope sets and weather observation kits. Round 2 LLC will also develop model kits, electric slot cars and die cast vehicles under the Popular Mechanics brand.The first product launched exclusively at RadioShack this past holiday and included a build your own RC Bug and build your own RC Tank. New products for expanded distribution will be introduced at Toy Fair at Round 2’s booth # 5477. 23 January 201315 January 2024 Admin 1 min read LicensingInsights