Lost at the Mall: Trends in Holiday Shopping Behavior


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The holiday shopping season is upon us. Black Friday is creeping into Thanksgiving and Cyber Monday seems to last through New Years Day. And during this time, consumer behavior becomes less predictable. How does their gift buying change during this frantic time of year? Retailers need to pay attention to these shifts in behavior to ensure they are engaging with customers in a meaningful way.

Read the full story on the Retail Merchandiser blog.


Lost at the Mall: Trends in Holiday Shopping Behavior