Lost in Translation: When Great Designs Become Mediocre Displays


‘Guest Blog by David Muller

A great display is not only a work of art, a thematic rendering of a winter wonderland that evokes children’s stories and mythical creatures, an extravaganza of locomotion – of marching soldiers and dancing bears, of rotating cityscapes and the to-and-fro of villagers descending snow-covered slopes – that, through a combination of lighting, paint and hidden wires, tells a story and attracts a crowd.

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Lost in Translation: When Great Designs Become Mediocre Displays