Mixing Digital and Direct Marketing to Reach the Right Customers


How do you take an exclusively online marketing strategy and reap extraordinary results with the introduction of direct mail? The answer lies in a company’s data. When one of the nation’s fastest growing online retailers of healthy living products established success with its digital marketing efforts, the company looked to direct mail as a new channel in its marketing mix to reach more customers and drive growth.

Read more on the RM blog.


Mixing Digital and Direct Marketing to Reach the Right Customers